Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories. And with features like broader audience access, live videos living on your business page forever after the broadcast is over and no time restrictions, it’s easy to see why agents are choosing to use Facebook Live over Snapchat. Even more to the point, it’s worth asking whether or not Snapchat was ever a platform that agents should have been using in the first place. Snapchat’s ability to reach young people is part of the shiny object allure, however, the time investment required to grow an audience and convert buyers is incomparable to the ease of Facebook’s use and capabilities. This isn’t about liking or disliking Snapchat. But let’s just look at the facts: Th…
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