Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

In new ad, Berkshire Hathaway HomeServices taps into ‘there’s no place like home’

03/18/2017

Download PDF

Berkshire Hathaway HomeServices’ (BHHS) “Good To Know” ad campaign first launched in 2014 and centered on the story of a family’s emotional challenge of selling their home and how a BHHS agent helped them navigate it.

The fourth installment of their campaign launched March 13 at HSF Affiliates LLC’s annual sales convention in Phoenix, and 30-second spots will begin airing on HGTV along with print and digital ads.

This year’s installment focuses on the concept of home, and the first spot, entitled “Place,” shows people in places near and far from where they live who still maintain a connection to the place they call “home,” something BHHS says shows that “no matter where life takes you, there is no place like home.”

“We know that longing for the warmth, familiarity and comfort of home is a universally understood feeling,” said Kerry Donovan, vice president of Marketing at Berkshire Hathaway HomeServices.

“And Berkshire Hathaway HomeServices is in business to help people realize the dream of homeownership.”

The brokerage also says the ad pays homage to the BHHS network, including its agents who help buyers and sellers through the tedious yet rewarding journey to homeownership.

“Our message captures the emotional journey of homeselling and demonstrates the value of our knowledgeable agents,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices, in a statement.

“We know a home represents the most significant transaction most people may ever make in their lives and this spot reflects the magnitude of that all-important decision.”

The unique and passionate process that is buying and selling a home has given companies in the real estate industry plenty of creative marketing fodder. Zillow has its “Find Your Way Home” campaign. Meanwhile realtor.com went the funny celebrity route with Elizabeth Banks, along with apartments.com, which tapped Bob Odenkirk and Jeff Goldblum for some wacky ads.

In conjunction with commercials on HGTV, BHHS will sponsor Good Bones, a TV series that follows Karen Laine and Mina Starsiak, a mother-daughter duo who renovate old homes in Fountain Square, one of seven designated cultural districts in Indianapolis.

The duo will also be giving simple tips to up a home’s sale potential in a number of BHHS branded short videos that will air on HGTV and other related digital properties.

Email Marian McPherson

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Real Grader helps keep agents’ online reputation on track

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

  • Realable puts a unique spin on virtual tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

November 2020
Mon Tue Wed Thu Fri Sat Sun
 1
2345678
9101112131415
16171819202122
23242526272829
30  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...