A strategic Facebook Messenger advertising campaign can generate more homebuyer and seller leads and deliver them right to your smartphone. I’m going to walk you through each step in detail so that you can start generating new leads on autopilot. If you’re not running paid Facebook ads yet, this is a great campaign to start with because everything happens right on Facebook — you don’t even need a website. It’s also perfect if you’re always on the go and can’t check your email or if you’re constantly with clients and can’t pick up the phone. This blog post is almost identical to the YouTube video above, so feel free to watch that if you’d prefer! Step 1: Setting up the campaign Our campaign starts — like every other campaign — inside Facebook’s ads manager at the campaign level. To run Facebook Messenger ads, you need to select “Traffic” as your objective. Step 2: Targeting the ideal audience Next, we’ll move onto the “Ad Set” level. …
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