In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, Sotheby’s International Realty — Downtown Manhattan Brokerage, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. Their real estate team needed to be able to advise clients on any market they were interested in, at any time.
“We really have taken a close look at who our client base is,” says Robin. “We’ve broken it down: where do they spend their summers, where are they vacationing, where do they typically purchase second, third, and fourth homes. We’ve taken the time to make connections with top brokers in those markets.”
From there, The Stein Team makes a practice of maintaining relationships with agents in the markets their clients care about, whether that market happens to be in Colorado or the British Virgin Islands. “Call that broker and ask for a download on what’s going on in Aspen market, what’s going on in the Vail market, what’s going on in San Francisco,” says Jeremy. “The next time you’re with one of your clients, you can talk about those markets in a very educated way.”
Luxury clients have high expectations, and today’s agents need to respond with constant learning. With a global perspective, you’re ready to become a better advisor.
About Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 990 offices located in 72 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
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