If you’re browsing a store with no clear objective in mind, it can be annoying when a salesperson asks you questions. “However, when you go in and you have a need … and you have to purchase a very specific product,” that salesperson can be a “godsend,” said Craig McClelland, chief operating officer at Atlanta, Georgia-based Better Homes and Gardens Real Estate Metro Brokers, an 1,800-agent brokerage. The same holds true in real estate. Brytecore promotional image featuring a theoretical lead contact-to-close timeline. That’s why Brytecore, a real estate tech startup recently spun out of Atlanta, Georgia-based Metro Brokers, is serving up lead-scoring software, McClelland said: to help agents seem like godsends, not pests, when they reach out to prospective buyers and s…
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