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The Keller Williams playbook for surviving real estate disruption

SAN FRANCISCO — With $1.75 million in two years, Uber “completely changed the rules of strangers, internet, vehicle safety and meeting people,” noted Josh Team, Keller Williams’ chief information officer, on stage at Inman Connect San Francisco. Josh Team This year, $3.5 billion will be invested in real estate technology. “The idea that disruption is […]

How Nextdoor’s new real estate agent ads work

Nextdoor, a private social network covering more than 150,000 neighborhoods in the U.S., has announced a real estate section and new ad product for real estate agents. The company is officially launching the offering, which Nextdoor has been testing for some time, in 10 markets to start: the greater Atlanta area, Austin, San Francisco Bay […]

3 little-known Google tools that could boost your real estate conversions

SAN FRANCISCO — Who remembers radio ads, classifieds, Discman and phone booths? What about a time when clients came into your real estate office not knowing what’s for sale out there? Google’s Melinda Bennett reminded an audience of real estate agents, brokers and techies of such a time at this morning’s Tech Connect, part of […]

Zillow Group busts previous revenue record, posts $21.8M net loss

In an earnings report today, Zillow Group, the operator of listing portals Zillow, Trulia and RealEstate.com, posted a net loss of $21.8 million in second-quarter 2017, up from a $4.6 million loss in the first quarter of 2017, but a steep drop from a $156.1 million loss in second-quarter 2016. The latter includes the impact of a $130 […]

Why should real estate agents care about chatbots?

SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely. But today, […]

Which CRM is right for you and your business?

SAN FRANCISCO — Imagine having the freedom to spend your time any way you want — that’s what a CRM (customer relationship management) can do for your business. It brings people, processes and technology together. Christine Lee “It’s the pacemaker for the heart of your business,” said Christine Lee, CEO of Seize the Market at […]

How to win an ‘objection battle’ with real estate prospects

SAN FRANCISCO — “Find the pain point.” That’s how the objection experts — Beverly Ruffner, Jeremy Katz and Carey Condy — told the audience to manage their objection strategy at the objection battle on stage at Inman Connect San Francisco. Ruffner, Katz and Condy responded to both buyer and seller objections from the moderators (Jeff Lobb and […]

7 tips for converting more online real estate leads

SAN FRANCISCO — Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect. To get your money’s worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation. […]

Katie Lance: My 5 best tech tips in 5 minutes

SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads? Social media marketing expert Katie Lance shared five of her greatest tips for streamlining daily processes, […]

Is it possible to sustain long-term growth as a top real estate agent?

SAN FRANCISCO — In the 1980s, American automakers were so obsessed with sales that Chrysler built a series of vehicles on a new platform, the K-car platform. “It was one of the worst examples of design engineering and manufacturing ever, and Chrysler knew it, yet they just focused on selling it regardless,” said James Becker on […]

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