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Is it possible to sustain long-term growth as a top real estate agent?

08/09/2017

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SAN FRANCISCO — In the 1980s, American automakers were so obsessed with sales that Chrysler built a series of vehicles on a new platform, the K-car platform. “It was one of the worst examples of design engineering and manufacturing ever, and Chrysler knew it, yet they just focused on selling it regardless,” said James Becker on stage at Inman Connect San Francisco. James Becker He also noted that this is a cautionary tale for the real estate industry. “Detroit sold subpar products because generally they were the only choice the American consumers had at the time,” he added, “and all the while, the Japanese automakers focused on the long game — quality and value.” Anyone remember what happened after that? Eventually, those Japanese car brands started to make inroads into the market. “American automakers so abused American consumers’ faith that they suffered significant losses in market share that they have never regained,” Becker said. The six-figure fallacy “Most agents …

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