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NAR CEO Bob Goldberg: Disrupters aren’t ‘the bogeyman’

Realtors can be a fearful lot, seeing threats in new technologies and new business models that might change the way they do business. The National Association of Realtors (NAR) has in some ways encouraged this mindset, often disparaging companies such as real estate tech giant Zillow Group. But new NAR CEO Bob Goldberg, who is […]

Brokerage moneyball: Trusting data over your gut

Save My Spot The real estate marketplace is changing, and quickly. What were once outstanding ideas may have outgrown their usefulness. But how do you know? In this presentation, we will show you how to use resources you already have to determine your best, most profitable path forward, as well as provide you with a […]

$1M neighborhoods on the rise in coastal metros: Zillow

Since 2014, the U.S. has gained 346 new $1 million neighborhoods, which can be a good thing — or a not-so-good thing, depending on how you look at it. According to Zillow, nearly one in 20 residential ZIP codes fall into this category because 10 percent of the homes in the area are worth $1 million […]

Realogy’s NRT appoints new SVP and CFO, Roger Favano

After several announcements earlier this year about movement in Realogy’s executive suite, the real estate giant had been largely quiet about any hiring announcements. But clearly Realogy is still tweaking its all-star lineup: Today the company announced that NRT, which operates a number of Realogy-owned real estate brokerages, had appointed Roger Favano as its new […]

Opendoor’s ‘ultimate mortgage’ offers 1% off purchase

To compete on price with real estate agents, high-tech investors known as “iBuyers” will need to figure out ways to sell their homes very fast and for top dollar. Leading iBuyer Opendoor, which makes quick offers on homes and can close in days, has taken another step in this direction by offering financing to buyers […]

How to build a real estate brand from scratch in 9 months

Stacie Staub It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Perrault Staub decided in […]

From 6 to 80 agents in 18 months: Indie growth on steroids

What happens when a handful of top producers join forces to conquer the luxury real estate market? If you’re anything like the six driven agents who founded Seattle-based boutique brokerage Avenue Properties, what happens is $65 million sold in one week. When Tere Foster, Moya Skillman (Foster’s daughter), Bob Bennion, Bob Deville, Mary Snyder and […]

‘Everything has changed and nothing is different’: Watch Scott Stratten at ICSF

What does the Ritz-Carlton have to do with your real estate business? Maybe nothing — yet. But if you’re the type of Realtor who would overnight a child’s lost stuffed giraffe, you might be on the right path. Ride along with Scott Stratten on his stories of genuine, white glove customer service to discover how […]

6 ideas to fuel your real estate prospecting efforts

You’ve held open houses, sent direct mail newsletters and made the dreaded cold calls. You’ve handed out your business card so often it’s become a reflex. But you’re still not generating enough solid leads. Or maybe you are generating leads, but it feels unsustainable. The traditional avenues of prospecting still work, to an extent. But […]

3 ways to turn Facebook into a steady source of buyer leads

For many Facebook users, it’s not unusual to spend a significant portion of the day scrolling down the news feed or chatting on Messenger. In fact, according to The New York Times, the average user spends at least 50 minutes per day on the Facebook company’s largest platforms. Although many professionals view time spent on […]

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