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Founding a startup? Don’t make these 7 mistakes

SAN FRANCISCO — Building a company from scratch is a Herculean task that requires navigating innumerable hazards. Here are seven of the biggest mistakes that startups make, according to a panel at Inman Connect. 1. Choosing bad investors Startups often focus too much on nabbing the highest possible valuation rather than the quality of their […]

How to become the ‘Un-Realtor’ in your community

SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the “un-Realtor” […]

Invitation Homes merges with Starwood Waypoint Homes

Since the mortgage meltdown swept millions of Americans out of their homes, institutional investors have scooped up tens of thousands of these properties and converted them into rentals. Two major players in this Wall Street rampage — Invitation Homes and Starwood Waypoint Homes — are now merging to create a single-family rental giant valued at […]

Pacific Union merges with Partners Trust, signals more acquisitions

Today San Francisco-based Pacific Union International formally announced its intent to merge with Partners Trust, an independent luxury brokerage with more than 240 associates in the Los Angeles area. The merger is expected to close next week. Terms of the deal were not disclosed. This is the second L.A.-market merger for Pacific Union in the […]

Experience explosive business growth in 5 small steps

SAN FRANCISCO — In less than 10 years, Kymber Menkiti and her husband have opened seven Keller Williams offices, consistently done more than $1 billion in sales each year and have invested more than $150 million in their Northeast D.C. community.   How did she do that, you ask? Menkiti said it’s all about keeping your […]

Who in their right mind would sell to an iBuyer?

SAN FRANCISCO — Why would homesellers choose to pay a high commission while running the risk of selling their home at a discount? Or to ask the question another way: Who would choose to use an “iBuyer?” Jerry Coleman IBuyers are investors that use automated valuation models (AVMs) and other technology to make quick offers […]

Short on listings or short on value? Reframing low inventory

SAN FRANCISCO — We are in the midst of the worst home listings shortage in 20 years, but if you’re an agent struggling to claim what’s available, it might be time to better leverage your market knowledge and re-evaluate your value proposition. That was a key takeaway from an Inman Connect session today featuring […]

Content, not ‘nontent’: Reimagining real estate signs

SAN FRANCISCO — We all have that one thing that drives us crazy. Maybe it’s a stubborn buyer. Maybe it’s the car blocking your right turn at a red light. Maybe it’s waiting for the internet to load on a bad Wi-Fi connection. For Winston Welborn, chief design officer at Hawaii Life, it’s poor design […]

How to build a neighborhood website that makes you money

Save My Spot Are you serious about building a sustainable real estate business that grows year after year? If so, here’s how… Providing an amazing digital resource that keeps homeowners up-to-date with events and businesses in their neighborhood will generate relationships and referral-based business for you. This webinar will cover: The step-by-step blueprint for how […]

Inman announces 2017 Innovator Award winners

SAN FRANCISCO — Inman Connect challenges the industry’s top real estate agents and brokers to attack their biggest threats and create their brightest future. We also honor and celebrate the most innovative companies in real estate that are shattering the status quo. Today, throughout a series of inspiring sessions, Inman announced the winners of its […]

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