When listing agents are considering potential economies of scale in their business, leveraging open houses probably isn’t the first or most obvious thing to do. But it worked so well for Green Lion Realty’s Mary Shannon Moore (who also runs the Out of the Box Owl real estate marketing group on Facebook) that Moore is […]
Any mystery about whether Zillow Group was under federal investigation for potential anti-kickback violations cleared up last week when the company itself came clean. At the very end of its earnings call remarks, the real estate giant announced that for the last two years, the CFPB has been investigating its co-marketing program for compliance with […]
According to the Bureau of Labor Statistics, women make up almost half of the workforce, but they only made 83 percent of what their male counterparts made — and the gap only grows when other factors, such as race, are considered. The gender pay gap hinders some single women from becoming homeowners despite their strong and consistent interest […]
A successful indie broker has a special relationship with her agents — whether she’s building culture through a virtual office or establishing herself as a supportive leader in person. But how exactly do you establish and maintain that connection, especially while you’re juggling everything else that comes with running a franchise-free brokerage? Agent-broker connection is […]
What if you could buy homeowners insurance in 90 seconds and file claims in three minutes? Lemonade, an “insurtech” startup that’s raised $60 million to date, says it’s made this possible — and at cheap rates. It uses artificial intelligence to sign up consumers for renters and homeowners insurance, along with a socially minded business […]
In this video, Peter Lorimer of PLG Estates explains to agents the secret to getting over their fear of the camera. As real estate agents, we are in the business of marketing not only homes, but ourselves as well. Fortunately, social media works for us like a fully dedicated publicist — we just need to […]
Two local Florida Realtor associations are merging to form the third-largest Realtor association and one of the largest MLSs in the country. The boards of directors of the Realtors Association of the Palm Beaches (RAPB) and Greater Fort Lauderdale Realtors (GFLR) have unanimously voted to merge to become the Realtors of the Palm Beaches and Greater Fort […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Moderne Ventures announced last week the wrap-up of a fund totaling $33 million intended to back and offer leadership support to real estate technology companies. In addition, venture capital firm Fifth Wall Ventures just raised $212 million […]
Save My Spot HomeSelfe®RE is a unique marketing tool that offers brokers and agents a new way to win listings, score referrals and keep clients loyal. This webinar will show you how HomeSelfe RE will help you: Automate marketing for Facebook, Twitter, and email to elevate your brand and get more referrals. Close more deals […]
Most people understand the value of Facebook for relationships, but the majority of them are underutilizing the simple features that can maximize productivity and marketing. Facebook is still by far the most widely used platform on social media. If you look at the graphic below, you can see how many more users Facebook has […]
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