Red Oak Realty agent Simon Black started his Saturday open house for a trendy loft-style apartment in the San Francisco Bay Area with a troubling surprise. The 140-unit condo development across the road, 3800 San Pablo Ave in Emeryville, had been on fire since the early hours of the morning. The heat emanating from it had cracked […]
Coldwell Banker has launched “Storytelling,” its latest campaign to introduce the company’s three-product technology suite to consumers. This comes on the heels of “Somebody To Love,” one of Coldwell Banker’s highest rated ad campaigns ever. The campaign consists of three spots that highlight three of the company’s trademark offerings — the smart home staging kit, CBx […]
The very best real estate agents make success look easy — but anybody who’s tried to do the job knows that it’s anything but. Those top agents are handling objections, managing Facebook campaigns, exploring new social media platforms and dreaming up the next big out-of-the-box marketing scheme, and they’re doing it all with panache. It isn’t […]
Getting objections from prospects, leads and clients in real estate is par for the course. But do these scenarios still make you panic? With consumers more reachable than ever and therefore bombarded with communication from all angles, the top real estate professionals have found ways to stay calm, respond thoughtfully and leave a lasting impression. […]
Bright MLS, one of the nation’s largest MLSs thanks to a merger between TREND and MRIS in January, has announced that subscribers now have access to a newly expanded network of listings that cover 32,000 square miles throughout the Mid-Atlantic. “We are thrilled to provide this exciting benefit of consolidation to Bright MLS subscribers. Now, […]
If you can’t beat ’em, join ’em. This thinking has long inspired some independent brokerages to affiliate with traditional brands. And a similar rationale is spurring others to join fast-growing virtual brokerages that do not operate physical offices, such as eXp Realty and Real. Tropical Realty, a Brevard County, Florida brokerage, recently shed its brokerage status to join eXp Realty as […]
WASHINGTON — The Federal Emergency Management Agency (FEMA) wants Realtors’ help in doubling the number of flood insurance policies nationwide to 10 million by 2023. That’s according to Roy Wright, FEMA’s deputy associate administrator for insurance and mitigation, which oversees the National Flood Insurance Program. Perhaps recognizing some myth-busting would help FEMA accomplish that goal, Wright stopped by […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday May 16 Zillow Mortgage Rate Ticker The 30-year fixed mortgage rate on Zillow Mortgages is currently 3.80 percent, down four basis points from this time last week. The 30-year fixed mortgage rate inched higher last […]
Reposted with permission — show notes and credits here. In this episode, Leigh interviews Drew Fristoe from Fredericksburg, Virginia. You can see the most unexpected things when you walk into a client’s home. What do you do when what you see is a cause for concern when it comes to listing a property? Listen as […]
How do you get celebrities to lend their credibility to your business? How can their celebrity rub off on you? Top 3 expert tips for ‘celebritizing’ your business Make an indelible impact on people who would otherwise ignore real estate agents. Win the kids and win the mom; win the mom and win the dad; win […]
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