What kind of video content do you need to create to be more appealing to Facebook’s algorithm? Which content behaviors does Facebook reward? Learning how to build consistency, creativity and dynamic content is crucial to your social media strategy. Video content is king The best metric for the effectiveness and success of your marketing is […]
Reposted with permission — show notes and credits here. In this episode, Leigh interviews Dawn Roy, an experienced broker based in Virginia. Realtors sometimes compete with one another, especially if a buyer is very much ready to purchase a house! At the end of the day, it always comes down to who gives better value […]
It’s easy for real estate agents to develop a love-hate relationship with online buyer leads. On the one hand, they can be a quick way to jump-start a business or enter a new market. On the other hand, they’re expensive and require thorough, consistent work to get results. We’re also in an age where an […]
Wouldn’t it be great to have access to a social media audience that’s 100 percent engaged in what you have to say? What if this audience actively contributed relevant content that built interest in your real estate brand? Sounds too good to be true, right? By creating a Facebook group, you actually can have all […]
It’s no secret that certain markets suffer from a persistent lack of inventory. In these areas facing tight supply, what is the best way for agents to provide value to homebuyers and sellers? One commonly overlooked, but cost-effective way to get the best price for your seller — or calm your buyer’s fears in a […]
Agents are making more concessions than ever to obtain listings during the inventory shortage, even if it means seriously overpricing them. While this may be an acceptable strategy when inventory is tightening, it often spells doom if the market has already crested or has begun to decline. According to Steve Cook, publisher of Real Estate […]
The deal is signed and sealed, but it may not be real. A lot can happen from contract to closing, and until all is funded and keys are exchanged, getting to the finish line isn’t a sure thing. Here are five reasons why a home sale may not make it: 1. Inspections This is one of […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeFlik is a simple listing video creation app. Platforms: iOS Ideal for: All agents working at any price point Top selling points No editing Clear, step-by-step interface Short, concise videos Only $4.99 for lifetime use Top […]
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