Realtor Veronica Figueroa has nabbed 48 seller leads through Zillow Instant Offers since it launched on Monday, and she’s working to see how many she can convert into listings. “The numbers just keep on coming in,” she said. Veronica Figueroa (right) at work. She and her team are still sorting out which leads are legitimate, […]
Gary Gold says “being in play” — having ongoing conversations — with leads is how you become their designated agent. If you’ve already started a dialogue with someone looking for a house, you’ll be the first one they call when they’re ready to move forward. But if you go MIA for several days, they’ll find another […]
Sometimes being a broker feels like a series of tensions to juggle. Your agents want the best training, but they’re independent contractors — they also crave technology that you can’t require them to use. And while you’re trying to keep them happy and entice new blood to your brokerage, you also have to consider whether […]
I hear you, Realtors. You are mad at Zillow. And apparently you think that I don’t take the current situation seriously. Leigh Brown’s Facebook Live video from Wednesday, May 24 with the caption: “My thoughts on the Zillow kerfluffel.” But you are missing the point. Several points. 1. Zillow can and should put many Realtors […]
What happened in the real estate industry this week was preceded by a long drum roll, delivered to the beat of massive funding rounds for direct homebuyers, disrupted music and transportation industries, the infiltration of convenience into every aspect of our lives, and the undeniable focus on that precious lead: the homeseller. The sound of the […]
When an everyday Joe (or Jill) complains about the prevalence of technology in 2017, it’s probably tough for the average real estate agent (or broker) to keep a straight face. Between lead generation and management, marketing listings and services or troubleshooting transactions, real estate professionals are constantly at technology’s beck and call in this day and […]
Markets have been quiet this week in front of a long holiday weekend and next week’s big load of economic data, which will make or break the Fed’s decision to increase the cost of money at its meeting on June 14. Expect “make.” So, depart short-term immediacy for the long view. The longest: the Fed, […]
I was walking through San Francisco this weekend and realized how important it is that we bring the real estate community to the very epicenter of change. Lots of silly stuff goes on in this great City, but most importantly it throbs with invention, action and passion. This Connect is particularly exciting to me, because forces […]
While real estate agents chase leads and close deals on houses, there’s another level of deal-making that takes place within the real estate industry: mergers, acquisitions, integrations and partnerships. We’ll be recapping every week’s noteworthy deals that didn’t make it into print (and some that did) for your perusal. This week’s deals May 22 Zillow announced […]
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