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How to build your real estate business in a down market

How do you build and grow your business in a down market? What can you learn from the people who are succeeding in your field? Top 3 expert tips for getting the business you want Figure out what you really enjoy about real estate, and look for ways to outsource everything else. Know your hourly worth, and look […]

How are Realtors using mobile technology?

The immense growth in the use of mobile technology, specifically consumer-facing real estate technology, means change for Realtors when it comes to communication, research and reporting for mobile-first clients. A recent data report by analytics firm Flurry revealed that the average U.S. smartphone user spends five hours per day on a mobile device, a 20 […]

How to grow your business with a phone call

Reposted with permission from Matt Bonelli. So many real estate agents want more business. You may be thinking about that right now, too. The problem is that everyone is looking for the silver bullet or the next new thing that will funnel in the highest quality leads. The reality is that there is plenty of […]

How to use a landing page for real estate lead generation

Are you getting leads from your real estate website? According to the National Association of Realtors Annual Profile of Buyers & Sellers, only 4 percent of sellers found their agent through the agent’s website. That could be due to a variety of reasons, from poor search engine optimization (SEO), which enables the agent’s website to […]

David Marine appointed as Coldwell Banker’s SVP of marketing

Coldwell Banker has appointed vice president of brand management David Marine as the new senior vice president of marketing. In his new role, Marine will oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications. “Since joining Coldwell Banker more than a decade ago, David has […]

Tiny to the Nth degree: The UK’s dorm-room size housing

Claudia Hartley works from home as a knitted textile designer. But if she were employed outside her house, she’d “have no trouble at all” making her small flat in Brighton, England, work. “It’s just important to be a bit more selective” about items she wants versus those she needs. The size of her micro apartment? […]

Listing Bits: Pioneering innovation in real estate tech

Talk about being at the forefront of new technologies — today’s guest was working to develop e-commerce in the mid-1990s, streaming video in 1998, and consolidating MLS data in 2000. //www.inman.com/wp-content/uploads/2017/05/Listing-Bits-Joel.mp3 Joel MacIntosh is the CEO of WolfNet Technologies, a real estate tech pioneer offering highly configurable IDX and VOW property search applications, MLS data […]

Lessons learned from the ‘incarcerated’ real estate listing

Reposted with permission — show notes and credits here. In this episode, Leigh interviews Jennifer Langston from Kansas City, Missouri. Jennifer shares her disheartening experience with an “incarcerated listing,” which she ended up losing after an unfortunate turn of events. Jennifer openly discusses how this entire process changed her attitude and her business practices to better […]

Blend Campaign combines automated notecards, voicemails to generate leads

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Blend Campaign is an automated communications service for increasing lead generation. Platforms: Browser-based; direct mail, voicemails Ideal for: Agents and teams looking to augment outreach to prospects Top selling points Combines direct mail and automation Easy […]

What real estate agents and brokers should be doing about WannaCry

Are you running any business software or storing data on a computer that’s using a Windows operating system? Then you’ll want to read up on the latest cybersecurity attack and make sure you’re taking steps to protect yourself (and your clients) from hackers. Last week, a ransomware attack began infiltrating computers all over the globe; by the end of the […]

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