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Do you really need Facebook on your phone?

Social media has been and continues to be a powerful tool for real estate agents and other professionals. We can meet people, build relationships and keep our names out there so that people will connect with us when they need help buying or selling real estate. Platforms come and go, but Facebook sticks around and has […]

The power of prejuicing your Facebook posts

I’m sure you’ve noticed that reach is declining yet again for Facebook pages. Unless you are an expert at creating posts that the Facebook community and your target audience love, you’re going to struggle with posting and increasing viewership without paying for it. Even boosting will cost you about $20 or more per post just to […]

How to double your buyer business with one key hire

People don’t only want to work with you — they want to work with the high standard of service you represent. Hiring a showing agent can prevent you from ever compromising that standard by guaranteeing your customers always have an agent ready to help. Rachel Adams is an agent with Keller Williams Realty in Roseville, California; […]

Facing inventory woes, millennials turning toward fixer-uppers

According to Houzz’s 2017 House and Home report, millennials and first-time buyers aren’t letting low inventory woes keep them down; instead, they’re embracing fixer-upper homes and renovating them to meet their needs. “Recent homebuyers drive a significant share of home renovations today, with repeat buyers investing twice as much in their home as first-time homebuyers,” […]

Special Report: How to master the listing presentation

Overview A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When the client asked what he was doing, the agent responded: […]

Realogy’s focus on agent retention, productivity boosts revenue

Realogy, the company that operates some of the biggest brokerage brands in real estate, is in the midst of CEO succession-planning — but even though that big project can often derail focus, the company reported revenue growth and a significantly smaller net loss in its earnings call for the first quarter of 2017 (Q1 2017) […]

‘Fixer Upper’ Chip Gaines’ real estate brokerage now a $1M-plus battleground

If you’re familiar with the broker/owner behind Magnolia Realty in Waco, Texas, then you’re probably familiar with HGTV’s Fixer Upper and its stars — Chip Gaines, who along with his wife Joanna is the fixer-upper in question. You’re probably less familiar with the names Richard Clark and John Lewis, but they were formerly two-thirds of Magnolia […]

Berkshire Hathaway affiliate Edina Realty ushers in new president

Sharry Schmid Edina Realty, a large Minnesota and western Wisconsin real estate company and Berkshire Hathaway affiliate, has chosen senior vice president and regional manager, Sharry Schmid to replace retiring president, Barb Jandric, effective June 5. Schmid, who has been with Edina Realty for 21 years, was most recently senior vice president and regional manager […]

Moderne Ventures raises $33M to invest in real estate tech

Moderne Ventures today announced the closure of an early stage investment fund totaling $33 million from partners within its network of more than 300 companies to pour into real estate technology. The $33 million, half of which came from strategic investors, will be divvied up in checks that range from $100K to $4 million and given to companies within Moderne […]

Crazy Sh*t In Real Estate Episode 28: Being more than a real estate agent

Reposted with permission — show notes and credits available here. Realty is about more than making the sale — it’s about making the clients feel comfortable and, if need be, normal. And sometimes that means listening to the walls or pretending to see “wonderful kittens” in a closet that doesn’t exist! Listen as today’s guest, […]

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