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3 reasons why you’ll want robots to replace Realtors

In 2008, Smithsonian Magazine introduced us to the story of Apollo Diamond, a company using science and technology to create diamonds of such quality that “experts cannot differentiate them” from diamonds taking billions of years to form deep in the planet. “Nice stone, excellent color. I don’t see any imperfections.”  “Where did it come from?” “It […]

3 steps to boost online real estate lead conversion rates

Have you been trying unsuccessfully to increase online real estate lead conversion rates? You aren’t alone. Many real estate agents are seeing a lower return on investment (ROI) when it comes to online lead conversion. According to Sam Monreal, Vice President of Business Development at Rokrbox, there is a way to convert more real estate […]

From underdog upstart to high-tech brokerage: Home61’s entrepreneurial rise

They say everyone in Miami is a real estate agent. According to tech-led brokerage Home61 CEO Olivier Grinda, his firm is up against 62,000 agents in the Miami market, among them full- and part-timers. So when Grinda entered this highly saturated arena in 2014, leaving his other business endeavors behind, he fueled his underdog upstart […]

7 creative prospecting ideas for real estate agents

Most real estate agents aim to have several deals in the works at any given time. If that’s your goal, you’ve probably wondered how to ensure the constant flow of leads necessary to make it happen. Prospecting is your answer. According to Jennifer Short, Senior Sales Manager at Century 21 Scheetz, prospecting is one of […]

4 ways to guide millennials toward smart real estate decisions

While it’s often assumed that everyone has a fundamental understanding of personal finance, there is a growing need for financial education. Instead of making smart financial decisions that pave the road to a comfortable life and retirement, many people end up spending their adult lives climbing out of the financial hole they created when they were […]

Promo makes quick work of real estate video content

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Promo is marketing platform for making short, shareable video promotions. Platforms: Browser-based; mobile-optimized Ideal for: All agents and teams looking to start or enhance video marketing Top selling points Ease of use Quick turnaround Many included real […]

Fifth Wall Ventures to pour $212M into real estate tech

U.S. real estate is a deeply entrenched industry, and without support from its fortified incumbents, it can be difficult for startups to gain traction in the sector. Fifth Wall Ventures, a venture-capital firm founded by two industry vets, has tailored its investment strategy around this reality. The firm raised $212 million in funding from real estate incumbents, including: CBRE, commercial brokerage and […]

Trump’s tax reform and NAR: The housing bias in tax policy

The National Association of Realtors’ (NAR) opposition to portions of President Trump’s proposed tax reforms has caused some unrest in the real estate industry. NAR has always stood firmly in support of the mortgage interest deduction (MID), and — importantly — the ability of homeowners to access it. Our members have set this as a […]

CRMLS cuts listing syndication checks to 2,100 brokers

The largest multiple listing service in the nation, California Regional MLS (CRMLS), cut checks to about 2,100 of its member brokerages last week, turning over all of the revenue that the MLS has received from third-party portal syndication. That’s a 62 percent increase in brokers receiving checks compared to last year — the first year CRMLS […]

Good for businesses, bad for homeownership? What Trump’s tax plan means for real estate

Last year, Ways and Means Republicans in Congress put together what the committee called a “blueprint” for tax reform. Titled “A Better Way Forward On Tax Reform,” the document outlined how Republicans thought taxes could (and should) be tweaked — and it has noteworthy similarities with the tax plan that the Trump administration released during the […]

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