As a real estate agent, you face a crowded beach of CRM options. If the future of your business hinges upon the decisions you make today, then it’s important to choose a system built with both your present and future in mind. Keep in mind that a next-generation CRM improves your relationships with your sphere […]
Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how we conduct business. In 2014, Better Homes and Gardens Real Estate conducted the first major study on Gen Z attitudes toward real […]
When it comes to winning listings, real estate agent team leader Cheryl Fairbanks is a master. She leaves approximately 95 percent of her listing appointments with a signed contract. Like many experienced top producers, Fairbanks, who runs the Re/Max Trinity II team in Southlake, Texas, often shares her secrets and best ideas. A frequent industry […]
The way today’s digital-savvy consumers search for homes is no surprise. While the latest National Association of Realtors Profile of Home Buyers and Sellers shows that a majority of millennials and Gen X buyers use a real estate agent to buy a home, it also shows that more than nine in 10 homebuyers use the […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-based Ideal for: All agents and teams Top selling points Fast and efficient Custom handwriting-based font Postcards with direct […]
Reposted with permission from Greg Lyles. A long time ago, I heard my father say that most people are too busy working to have time to think about how to make money. You know how, as teens, we thought our parents were totally out of touch with reality? Then, as we grew, we realized that […]
Reading books, or at least listening to the audio version, is crucial for real estate agents who are trying to improve their careers. In fact, the average CEO reads four to five books a month, while, according to the Huffington Post, 28 percent of Americans have not read a book in the past year. If you […]
The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts. Granted, you can’t simply mail something and expect to see fantastic results. To ensure success with any mailer, best practices must be followed. Below are five steps to follow when […]
Selling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents. Here are three reasons that working with other real estate agents is important to our business: The referrals you can get from other agents. You find out about pocket […]
What is Allen Stone’s Invasion of Privacy? Well, the first (and so far only) episode involves the soul singer from the Pacific Northwest breaking into DJ and producer Ryan Lewis’ Seattle house, then running amok inside. Lewis (of Macklemore fame) is listing his house for $7.45 million, and Stone helps him — and listing agent […]
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