As real estate agents, we take pride in our intimate knowledge of the markets we serve. We know the comps in the area and all the data to match, and we can tell you all about the local flavor — the best corner coffee shops, tricks to finding a good parking spot, the location of […]
Evergreen content is one of the most defensible forms of digital marketing available in the real estate industry. An upfront investment of time and creativity can pay dividends for years if it’s done properly. First of all, let’s define evergreen content. In the simplest form, evergreen content is content produced that doesn’t have an expiration […]
One problem with pocket listings — for-sale properties held off the multiple listing service (MLS) — is their limited reach. Getting these homes on the radar of all agents who might have ready and willing buyers can be next to impossible. That’s why Beverly Hills, California Realtor Christopher Dyson has launched ThePLS.com (The Pocket Listing […]
Your buyers are about to close on a vacant house and must be out of their current property no later than the end of the month. There’s a delay that will push closing back to the third of the next month. What harm could come of letting the buyers take possession a few days early? […]
We’re officially more than halfway through the year. This is always a good time for companies with a website to stop and reflect on the web design trends that have come forth thus far, as well as which ones should be implemented moving forward. Before we get into trends specific to 2017, I feel it […]
Your listing has been on the market for 60 days. Finally, you get an offer. The sellers aren’t thrilled, so they counter for $3,000 more. The buyers accept. Everyone is on pins and needles as you wait for the appraisal. Your heart sinks. The appraisal is a mere $3,000 lower than the accepted offer. What […]
Trying to price a home accurately, whether you’re preparing to sell a house or you’re ready to make an offer on one, is challenging. Even if you’ve had experience in the real estate market, home prices can differ substantially from your initial evaluations. Effective home valuations make the home selling process faster and less stressful, […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. RealtyFlux is text message marketing and lead response software. Platforms: Browser; mobile-optimized Ideal for: All agents, teams looking to augment lead response times Top selling points Intuitive admin tools Easy campaign creation and control Delivery of […]
If you’re a normal, even-keeled real estate agent, this video isn’t for you. However, if you are extreme in any way — creative, anal retentive, super organized, overly type A — take note. Reality check: Too much of a good thing is bad. It’s bad for you, and it’s bad for your business. I spent […]
How much money is the government willing to spend to fight housing discrimination? The U.S. Department of Housing and Urban Development (HUD) announced that it would make $38 million available for different initiatives that fight housing discrimination. “The grants offered through three FHIP funding notices will support a variety of critical fair housing activities, including […]
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SAN ANTONIO/SOUTH TEXAS AREA: Atascosa, Bandera, Bexar, Comal, Dimmit, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Zavala, Zapata
| AUSTIN AREA: Travis, Williamson, Hays | HOUSTON AREA: Chambers
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