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Real estate team to pay $46K for racial discrimination

A real estate team in Jackson, Mississippi, steered white homebuyers away from predominantly black neighborhoods while neglecting African-American homebuyers, an investigation by the National Fair Housing Alliance (NFHA) found. This week the NFHA settled the housing discrimination complaint, originally filed two years ago, with The Lee Garland and Rita Jensen Team (Lorgroup), doing business as Re/Max Alliance. […]

The power of ‘we’ and how technology connects us for good

“Now more than ever, technology has democratized power,” Jessica Hansen of Kiva said on the Inman Connect stage. “We have power in our pockets and at our fingertips. Our politics these days change with a tweet. A lost boy from India can track down his family 20 years later with Google Maps. A man with […]

Give ’em what they want: 3 tips for raking in leads on Facebook

A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads. However, if you’re willing to put some extra time and effort into posting on topics that […]

How your greatest weaknesses can become strengths in real estate

Do you know your natural talents and strengths? Countless self-help books have been written on how to turn weaknesses into strengths, but is that really possible? There are three types of people when it comes to understanding and applying natural talents, and only one of them is successful. 1. Unrealized greatness (or not) There are those […]

Trump’s latest tax proposal: Will it make you more or less profitable?

The Trump administration released a revised tax reform proposal on Wednesday, which you can read in full here. The real estate industry is abuzz trying to decipher if the updated proposal helps or hurts agents — while the jury is still out, the realistic answer, frustratingly, is “it depends.” For a general analysis of the […]

Listing Bits: Making house hunting mobile

By 2009, mobile users could do a lot with smartphone apps — get directions, listen to music, take pictures, play games, even film a video. Aaron Kardell thought that you ought to be able to add “look for a house” to the growing list of applications. He founded HomeSpotter with the intention of doing just that. […]

10 things you should never say to homebuyers

Please sign on the dotted line here, here and here for your dream home. It’s only requires a 30-ish year commitment, basically all of your savings, a guaranteed monthly bill, mowing your own lawn forever and making the largest purchase of your life. Don’t sweat it! Such is the viewpoint of homebuyer — and in […]

This A.I. will write your real estate profile for you

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Realty Profiler is an automated content generator for online real estate agent profiles. Platforms: Browser Ideal for: Large, national brokerages; professional service providers for real estate companies; high-profile boutique brokerages; portals; national real estate brands Top […]

Why it sucks to be a millennial homebuyer (and what agents can do)

The job market is at what economists consider full employment, home prices keep rising, and wages are showing signs of growth. Good news for real estate, right? If you’re a millennial hoping to buy your first home, maybe not. Supply and demand are huge factors in the housing market, and right now there’s an imbalance […]

Too hot to move: Housing market stalls with no relief ahead

August’s Pending Home Sales Index (PHSI), a monthly forward-looking indicator measured by the National Association of Realtors (NAR), declined 2.6 percent to 106.3 in August from a downwardly revised 109.1 in July and declined 2.6 percent year-over-year — the lowest reading since January 2016 (106.1). “August was another month of declining contract activity because of […]

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