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Survey: How to leverage technology as a new real estate agent

New agents are tasked with building up a brand and generating leads before they run out of dough. And a real estate license these days is an open invitation for tech vendors to start hounding you with the latest and greatest products. How can rookie agents cut through the noise and create a tech strategy that […]

How one agent used humor to market a grave situation

The sound of trains roaring by as you try to show a home near railroad tracks, honking horns from a gridlocked freeway a mile away from your listing, a graveyard next to the home’s lot — these are all challenges real estate agents face when trying to market a listing. But one East Lansing, Michigan, […]

The Inman Files: All-day open houses and reconsidering Chris Rock

I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one here. Send me feedback at brad@inman.com. And if you would like this in your inbox, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { js=ce.call(d,”script”); js.id=id; js.src=b+”embed.js”; q=gt.call(d,”script”)[0]; q.parentNode.insertBefore(js,q) } […]

Don’t sugar coat it: Here are the hidden costs of homeownership

A home’s affordability goes way beyond the monthly mortgage — it includes insurance, maintenance, utilities, taxes and other unforeseen to-dos along the way. So, how do these extra costs impact a buyer’s ability to actually afford the home they’ve been eyeing? According to a joint study by Zillow and Thumbtack, the average U.S. homeowner will spend $9,080 […]

What buyers should know before choosing a fixer-upper

Despite being in the midst of an inventory shortage, buyers have been resilient in their quest to become homeowners. For many, that means putting time and money toward transforming fixer-uppers into the dream home they’ve always wanted. In 2016, first-time buyers spent an average of $33,800 on renovations — about $7,600 more than experienced owners. […]

How to be the advocate agent

“In the eyes of the public, we’re seen as predatory, as flashy, as selfish … only out for ourselves instead of being out for our communities,” said David Smith of David Smith Homes on the Inman stage. Watch him explain how he’s used his business to change that notion by advocating for refugees, businesses and […]

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