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Realogy buddies up to Zillow, undercutting boycott

Real estate giant Realogy has extended a listing feed agreement with Zillow Group, tacking on a provision that allows its New York City brokerages to feed listings directly to NYC listing portal StreetEasy. The deal marks a setback for an NYC industry boycott of StreetEasy by providing a way for The Corcoran Group, Citi Habitats […]

Talking in pictures: How Snapchat changed how we build our personal brand

Snapchat was the first mobile messaging app that allowed us to communicate screen-to-screen, showing our face and sharing our stories in real time. Chelsea Peitz, director of marketing for Fidelity National Title in Phoenix, says that apps like Snapchat have turned our phones into free branding platforms with built-in broadcast networks. Watch Peitz dive deeper […]

What Trump’s DACA repeal could mean for real estate

There are about 800,000 “Dreamers” in the United States — undocumented immigrants who were brought to the country as children. They have jobs, own homes and are enrolled in colleges and universities. The Deferred Action for Childhood Arrivals (DACA) protections gave these immigrants the opportunity to apply for temporary legal status in two-year increments. However, […]

3 trends shaping the housing market of today (and tomorrow)

It’s time to clear a few things that have been lingering around my desk, bits and pieces of market news that together explain some of what’s happening with today’s housing market and how it may change in the near and distant future. More would-be buyers opting out of homeownership The most popular theory about why […]

The new luxury playbook for surviving real estate’s future

Redistribution of wealth, digital currency and the risks of climate change are just some of the many factors re-shaping the luxury real estate landscape. Is your business prepared for what lies ahead? More than 500 of the industry’s top-producing agents and brokers will gather in Beverly Hills October 18-19, 2017, at Inman’s Luxury Connect to dive […]

10 creative ideas for creating engaging real estate video

By 2020, Facebook will be mostly video. That means you have two and a half more years to get comfortable with it. A select group of real estate agents are already leveraging it in a big way for their business, but for most, you have yet to embrace it. Why? Fear. You don’t like looking […]

4 tips for writing content prospects will gravitate toward

Blogging is all about communication that is authentic, interesting and, most of all, understandable. If your blog is all inside sports — statistics, acronyms and trivial observations — it’s not really doing anyone any good because it will go over most people’s heads. A well-written real estate blog can not only attract people to your […]

Inside Hurricane Harvey relief: 5 aid workers swap stories

Roofs of homes dotting the water’s surface like glaciers in the arctic, families being rescued from second-story apartments, harrowing stories of families being separated and losing everything, including family members — watching the devastation in Houston on the news last week was heartbreaking. And we were only seeing glimpses of the destruction that is a […]

Crazy Sh*t In Real Estate: Learning the hard way

Reposted with permission — show notes and credits here. In this episode, Rosemary Buerger shares how her young clients had to learn a very hard lesson while selling their house. Real estate agents and owners alike need to do their due diligence when it comes to who they allow into the home, and always put protections in […]

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