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Trump signs flood insurance program December extension into law

Most homes insured under the National Flood Insurance Program (NFIP) — the government program that provides affordable flood insurance to property owners and coordinates adoption and enforcement of floodplain management regulations — are in Florida and Texas. So you can see why the fact that the NFIP was scheduled to expire at the end of […]

How real estate agents can capitalize on big data for big results

Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways. Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate’s reputation is nearly bulletproof now that its predictive algorithm […]

5 first-time homebuyer lies that are hurting the market

Numerous articles have been written proclaiming that it’s cheaper to rent than it is to buy, that today’s high prices are preventing first-time buyers from purchasing and that millennials aren’t nearly as motivated to purchase homes as the baby boomers were. The next time you hear one of these myths, here’s how to set the […]

3 underused winning real estate Facebook ad strategies

Facebook is no longer on marketing’s frontier. It’s become an established channel many real estate agents use to obtain more (and better) leads. Facebook should be your starting point for social advertising for two primary reasons: the ability to reach almost anyone and the ability to target your ads to specific audiences. More adults are […]

Establishing a farm: 6 rapport-building moves for real estate agents

New real estate agents have a hard enough time as it is building their confidence in a new career, learning the language of real estate and managing their newly established small business. So it’s not always easy to determine the best course of action to begin a real estate business. Farming is the key to success. […]

Take a vacation already: 5 excuses real estate agents make — shot down

Would you like to travel more? Been a while since you’ve had a vacation? Is finding time difficult in this whacky topsy-turvy world of real estate? You are not alone. Just about everyone would like to travel and vacation more. When real estate agents talk about why they don’t travel as much as they’d like to, […]

How to squeeze every last dime out of a fix-and-flip

In this video, Chris Lazarus sits down with Peter Pasternack, founder of The Investors Blueprint (featured on A&E’s Flip This House), to talk about how agents can provide value when working with investors. Three simple tricks to raising your investing IQ include: Positioning yourself as an asset rather than an expense Having the resources and the team […]

Brian Hopper’s best productivity tips in 300 seconds

Sotheby’s International Realty’s Brian Hopper shares his five favorite productivity tools: Grasshopper – Controls your inbound calls pipedrive – Shows you a snapshot of your business and eliminates the need for emails Wunderlist – Assigns tasks and keeps up with to-dos Dropbox – Keeps all documents organized IFTTT – Creates “recipes” and saves time Watch […]

5 rules of engagement for requesting repairs from sellers

In many parts of the country, real estate sales and continually increasing prices have been on a six-year romp. With sellers firmly planted in the driver’s seat, a significant percent of homes have been sold “as-is” with little or no regard for repairs. As we begin seeing shifts in some markets, however, requests for repairs are […]

Forced MLS membership no more? The time for ‘choice’ is now

The committee with the longest name in real estate — NAR’s MLS Technology and Emerging Issues Advisory Board — has posted its solution for creating what some are calling “MLS of Choice.” This solution will be put up for a vote of NAR’s Multiple Listing Issues and Policies (MLIP) Committee in November. The MLIP Committee […]

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