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Why these two real estate influencers aren’t scared of Zillow, Redfin

In the past 20 years, we’ve seen major industries disrupted or vanish completely due to tech innovation: Netflix said goodbye to the video rental industry, Amazon put brick-and-mortar bookstores under, Apple made buying CDs obsolete — the list goes on and on. It’s easy to look for similar analogies in real estate. But the reality […]

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days. You’re looking for homes that: have the same bedroom count (same bathroom count is good but not an absolute) have a […]

Agents spill their most embarrassing home showing stories

A home is its owner’s castle — and when kings and queens put their castles up for sale and then invite strangers to tour them, things can get a little blush-worthy. From falling down in front of clients to interrupting a shower to stumbling over, ahem, intimate accoutrements, there’s a ton of opportunity to embarrass […]

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