Ever wondered how some real estate agents can craft property descriptions that hit home with buyers? How do they choose their words in a way that makes the ordinary sound enticing? It may not be as hard as you think. In fact, I’m going to share a simple secret. Those agents use words that toy […]
Out-of-control real estate agents come in many forms, but every brokerage has to contend with them at some point. Reminiscent of The Breakfast Club’s basket case, brains and princess, there’s the Hot Mess — the agent who isn’t organized and fails to communicate. Then you have the Know-It-All who has all the answers but for whatever reason […]
Housing consumers on the hunt for a new home and financing to pay for it are going online more and more to learn about properties for sale and the mortgage process. But “person-to-person engagement” still plays a key role. A new “Special Topic study” from Fannie Mae found that lenders and real estate agents — […]
Former Capital One exec Ryan Schneider will replace Richard Smith as CEO of real estate giant Realogy, effective December 31, 2017, the company announced today. The industry power player that owns an array of major real estate brands has been focused on CEO succession planning to find a candidate to be Smith’s successor since the […]
LoanDepot has partnered with Ojo Labs, an artificial intelligence (AI) technology tool that cultivates and nurtures leads throughout the homebuying process, to bring detailed mortgage information and offer loan pre-qualification to consumers using the Ojo platform. “The modern consumer begins their home search journey online and often several months ahead of when they expect to buy,” […]
In the old days, from the 19th century through the founding of the Fed in 1912, and modern times until about 2000, U.S. economic cycles were defined by the housing cycle. Big booms and busts they were, and if not quite predictable, certainly a recurrent pattern. Booms led to over-building, lenders with no losses became […]
HomeSmart real estate agents in select markets now have access to a new tool called SmartListing, a service that uses text messaging to share listing information and generate leads. When inputting listing information, the agent can generate a code and assign it to a property. Consumers standing in front of a property with a “SmartListing” […]
Are your real estate marketing ideas having less impact than expected? Not to worry, bestselling author and marketing expert Seth Price is here to help you understand what works and what doesn’t in the world of modern marketing. Seth Price On a recent podcast with Pat Hiban, Price shared today’s top five real estate marketing […]
Trusts are nice if you receive money from one every month, but for some, they get complicated. If your client inherits real property through a trust, don’t panic; instead, review these steps to help your client obtain control of the home. Step 1: Who are the trustor, trustee and beneficiary? A trust is a legal […]
Reposted with permission — show notes and credits here. Ever had a client who’s just the worst? Sue “Pinky” Benson has been there. Listen to the podcast as she regales Leigh Brown with the story of a client who just wouldn’t quit. The seller critiqued everything from Benson’s dress to her posture — she even […]
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SAN ANTONIO/SOUTH TEXAS AREA: Atascosa, Bandera, Bexar, Comal, Dimmit, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Zavala, Zapata
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