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Poll: Will you use Amazon Key in your real estate business?

Today Amazon announced the launch of Amazon Key, a new service that invites Amazon Prime subscribers to install smart locks on the doors to their houses or apartments, which delivery people can then unlock with an app on their phones. Those who decide to buy into Amazon Key could also grant entry to others — […]

Pick a location, market to it: Real estate circle prospecting done right

Many agents spend a lot of time prospecting FSBOs and expired listings. That means that when you call one of those homeowners, you’re coming up against a large number of other real estate agents who are also prospecting those groups. That can result in frustrated homeowners who doesn’t want to talk to yet another agent. […]

7 outrageous real estate client demands

Buyers and sellers often misunderstand the scope and responsibilities of a real estate agent. Then again, agents don’t really come with a quantifiable job description, which is a big part of the problem in the first place. It’s no wonder consumers think that everything between showing and listing homes falls in an agent’s wheelhouse. Unfortunately, […]

Should real estate investors get a license?

In the beginning, I wondered if I should get my license. I made my first real estate investment deal in 2005, and as an investor, I knew I didn’t need a real estate license. Every investment guru out there said that becoming a licensed agent was a bad idea — I would be held to […]

3 simple steps to generating leads with Facebook ads

There are really only a few principles to creating winning ads on Facebook that generate leads — including name, email and phone number — for under $10 a piece. If you follow these principles, you should be able to start generating leads very quickly. Do customer research The only goal of a lead generation ad […]

Crazy Sh*t In Real Estate: Snow boots or cowboy boots?

Reposted with permission — show notes and credits here. Director of marketing with Re/Max North-San Antonio, Frankee Chapa, talks about the difference between real estate in Maine and Texas, the “real estate 15” (much like the freshmen 15), ways to combat it and the importance of putting your best out there — whether it’s your personal […]

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