Advertising’s original value proposition was simple: Get the word out to as many people as possible. One message had to work for everyone. Maybe it felt like they were talking directly to you, but advertisers of old reached you by targeting a tribe or collection of similar people: people who drive cars, people who shave, […]
A great dinner, a great movie, a great listing … what makes something great? A lot of factors, right? But when we talk about something being great, it has everything to do with the experience, not with the thing itself. Greatness lives in the engaging experience of a meal, the enjoyable experience of a movie […]
As leads pour into databases from an increasing number of sources, lead conversion becomes an even more critical skill for modern real estate agents. That’s why in this article I outline three primary techniques for agents to convert more of their leads into appointments and, ultimately, contracts. The three chief skills you need to improve […]
There are several types of real estate agents in this business, and if you’re in a populated market like I am, you know that your competition is fierce. The question you should ask is: what defines successful agents and determines who has millions of dollars in listings a year versus those who struggle to get […]
When buyers have the option of working with a buyer’s agent who will represent their interests exclusively or working with the listing agent who has a fiduciary duty to the seller, an increasing number of buyers are choosing the listing agent, especially in overheated markets. Recently, I had an interesting conversation about open houses with […]
Writing for a business audience requires a great deal of effort and professionalism, and your choice of words has the power to directly impact your credibility, your reputation among stakeholders and your success in the entrepreneurial arena. Here are seven valuable tips for refining your professional writing skills, all aimed at boosting your business and […]
In this video, Byron Lazine and Nicole White give a real estate agent’s perspective on industry news topics. This week, creative uses for Amazon Key and merging real estate teams. Source: click here
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Forewarn is an agent safety app that provides immediate background checks for showing prospects. Platforms: iOS, Browser and Android Ideal for: Any agent who shows homes, specifically agents who work heavily with online lead sources or […]
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