Earlier this year, Facebook introduced a new feature that lets advertisers use Facebook Messenger as a destination for ads. What this means is that advertisers now have the option to start a live conversation on Facebook Messenger with leads when they click on an ad (as opposed to sending them to a landing page or […]
Overview The real estate industry is a large tent offering the opportunity for many different business models to thrive. Tight-knit independent offices, 100-percent commission firms, big-brand franchisors, virtual brokerages, tech-driven startups and luxury boutiques all have their place. They benefit from their unique strengths and also must face their biggest threats. Over the last several […]
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