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ICNY 18 Marketing: How to market in an ad-fatigued world

Matthew Leone of Terra Holdings steps onstage at Inman Connect New York to offer tips and takeaways for delivering unique, outstanding marketing. Watch more sessions from ICNY 18 here. Email Inman Save My Seat for ICSF Now… Source: click here

Proxio, TourFactory merge to form Collabra Technology

Sales and marketing software platforms Proxio and TourFactory will merge to form the new company Collabra Technology, the companies announced Monday. Silicon Valley-based Proxio will move to Spokane, Washington, where TourFactory is based. Proxio CEO and co-founder Janet Case will serve as Collabra Technology’s CEO. TourFactory founder Anne Sperling will serve as Collabra Technology’s chief […]

Fidelity National Financial set to acquire Stewart Information for $1.2B

Fidelity National Financial will buy insurer Stewart Information Services for $1.2 billion in a bid to strengthen its title insurance business, the company announced Monday. The deal prices Stewart International’s stock at $50 per share. Fidelity will pay half of that in cash and the rest in stock and debt financing. The companies expect the […]

ICNY 18 Data: Why is creating a national MLS so difficult?

“We’re running technology today in multiple locations, there’s no scale, the efficiency is minimal, we’re 20 years behind the portals … and yet there’s still a debate,” says C.A.R. CEO Joel Singer, arguing for a national MLS database (not one MLS). Watch more sessions from ICNY 18 here. Email Inman Save My Seat for ICSF […]

ICNY 18: Welcome to C.A.R. WomanUP!

“It turns out that the more women there are on a team, the better the team performs; and it doesn’t stop at a certain level — all-female teams are more effective, efficient, productive than all-male teams,” said Leslie Appleton-Young of the California Association of Realtors (C.A.R.) onstage at Inman Connect New York. Listen in as […]

10 things to consider before paying for a video tour

Expensive, Hollywood-style property promotion videos are non-starters for most homes and their real estate agents. That doesn’t mean a well-planned video home tour — which acts as a virtual 24-hour open house — shouldn’t be part of your marketing plan — especially because effective video tours are likely to be less costly than you may […]

Is realtor.com in it to win it?

On March 7, this report on realtor.com owner News Corp piqued my interest. Chief Executive Robert Thomson, referring to realtor.com, said, “Obviously we’re in a competition, long term, to be no. 1 …” He went on to say, “… I think it’s fair to say that we turned what was the no. 3 company into a very strong no. 2 and, depending […]

How to build a brand identity as a brand new team

You created a real estate team because you wanted to offer customers a unique service, and you do. You probably also sought to take others under your wing, and help them to excel like you have. Most importantly, you wanted your clients to understand that you have a solid group of agents who share your […]

Is your cash buyer a phony? 4 warning signs

I started my career right out of high school at 19 years old with no college degree, no family name and little understanding of the real estate industry. I lacked a lot of things many took for granted, but what I did have is an entrepreneurial spirit and a good amount of street smarts. For the […]

5 SEO strategies every real estate agent should use

The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home. Thus, the real estate market gets very congested, and it can be difficult for agents to stand out from the competition. But, there is a solution […]

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