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6 tips for keeping your clients safe from phishing scams

Your client saved up tens of thousands of dollars to buy a home. They found the right one after weeks of hunting. Their offer was accepted. They made it through the inspection process. Now, it’s finally time to close. Source: click here

How to talk to first-time buyers about mortgage interest rates

As a new real estate agent just 12 months into my career in real estate, I am low on the totem pole at Keller Williams Realty Falls Church, Virginia. That means I pursue some leads that more established agents can’t be bothered with, such as uncertain first-time buyers. Source: click here

The Realogy imbroglio: Domino’s, Pepsi or flounder

A once-unstoppable real estate behemoth, Realogy barely survived the Great Recession. But it now faces an even more daunting challenge. Like a swarm of jellyfish, a sea of innovators are encircling the New Jersey firm, beginning to sting at its market share. Source: click here

Zip Your Flyer simplifies agent-to-agent marketing with E-Flyer app

Zip Your Flyer has released an app for the iPhone that streams a live feed of listing materials to agents. It’s a dependable, effective marketing tool that keeps flyers from ending up in spam folders or being altogether bypassed in crowded email streams. Source: click here

Spring Forward: Andrea Gordon: ‘Remember it is their money’

This Spring, Inman is obsessing over helping you to tune-up your business, with actionable insights, the best advice from top agents, and hundreds of helpful stories from all over the world. Interested in sharing your advice and insights with us? Reach out to me at matthew@inman.com. Don’t forget that we’ll also be focusing on how […]

Realtor’s video of bobcat vs. rattlesnake fight goes viral

Although the days of pioneers, prospectors and outlaws are long gone, Arizona is still The Wild West, as a viral Facebook video by Scottsdale-based Realtor Laura Lucky quickly proved to nearly one million viewers. On April 6, Lucky was driving two buyers through a north Scottsdale neighborhood to view a listing. On the way to […]

The best and most effective script ever

If someone opened a window of opportunity for you, would you slam it shut? You’re probably saying “No way, I’m going to jump on it!” But the truth is I see agents slamming that door shut every day. (Yes, every single day!) This window of opportunity is undoubtedly the most-asked question you’ve received to date. […]

Narrowing the female leadership gap in real estate

A stark lack of of women in leadership positions exists across all industries. The real estate industry, however, could quickly pivot and become the paragon industry when it comes to representation. Women have always excelled in the field, but statistically have not found themselves in leadership positions. A report titled How Women Brokers are Reinventing […]

8 tips for a home pricing strategy everyone can agree on

Do you have what it takes to price your listings right from the start or to ask for a price reduction when needed? Although most real estate agents are afraid to go for it, the process is much easier than you may realize. Source: click here

How to set a budget for your real estate business

Running a business successfully takes skill, hard work and planning. You can chase all the leads in the world, but if you can’t manage your finances, you won’t succeed. Source: click here

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