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Purplebricks launches in the Sunshine State with 2 locations

Purplebricks is bringing its flat-fee model to the Sunshine State. The U.K.-founded real estate brokerage — which charges sellers a $3,600 fee per listing — officially launched Tuesday in Orlando and Tampa, as the company celebrates one year of operating in the United States. Source: click here

Redfin unveils new estimate tool for off-market homes

Redfin is giving homeowners a chance to estimate their property’s value before it hits the market — while potentially buttressing its own iBuyer platform. Source: click here

Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a home in the flesh. Source: click here

Fighting back: Educate your audience, and use the best tech to stay ahead

How are real estate broker-owners responding, adapting or changing? Here’s what Austin-based Ryan Rodenbeck, founder and owner of Spyglass Realty and Investments, is doing. Source: click here

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