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ReferMe IQ uses old business to earn you new business

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ReferMe IQ is a software to help sales professionals earn referral business. Platforms: Browser, mobile-responsive Ideal for: All agents and teams Top selling points: Simple, automated email campaigns Powerful supplement to existing CRM Sphere of influence-based […]

How urban buyers are creating space and redefining how they live

We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs or beach houses along the coast over apartments in the city. Yet urban real estate professionals shouldn’t panic: what we’ve seen isn’t a flight from urban density, but a flight of convenience for those who can afford to do […]

Realable puts a unique spin on virtual tours

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Realable is video marketing and digital tour software for online listings. Platforms: Chrome browser extension, mobile-responsive Ideal for: Buyer agents, agents looking for a unique marketing differentiator Top selling points: Very unique “online tour” experience Part […]

Navigating the long-term decentralizing of work (part 2 of 2)

As interest in urban condos fluctuates and suburban mansions see multiple offers, the shift to decentralized work is disrupting both buying and selling trends across luxury markets. Buyers are adjusting how — and where — they’re opting to live. It’s up to luxury agents to help clients list and acquire properties amid all the uncertainty […]

Growth-oriented Keap hits most of the CRM high notes

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Keap Pro, formerly Infusionsoft, is customer relationship management (CRM) software. Platforms: Browser, mobile-responsive Ideal for: Agents, teams and brokerages looking for a non-industry advantage Top selling points: Outstanding user experience Texting interface Pipeline feature Email marketing focused […]

What the decentralizing of work means for your market (part 1 of 2)

Successful professionals in business and finance are some of the leading buyers and sellers of luxury real estate. And their lives have been changed by the rise of remote work, digital collaboration, and the decentralization of offices, with direct ramifications for their homebuying behavior. As many change location in search of more comfortable or convenient […]

Part Instagram, part Pinterest, property search gets social with Rila

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Rila is a social media real estate marketing app. Platforms: iOS Ideal for: Urban, luxury listing agents and independent brokerages Top selling points: Consumer lifestyle-driven Heavily image-oriented Agent branding benefits Engaging, familiar user experience Good marketing […]

Where do buyers want to retreat to this year?

For luxury real estate buyers, the search has begun for homes where the nearest neighbors are large trees and calm water, and the only noise is the breeze. This year has seen the emergence of two related trends — concern about urban density, and the ease of working remote — and buyers are reassessing how […]

Manage leads, listings and loans with Townify

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Townify is a browser application for managing properties, lead pipelines and marketing efforts. Platforms: Browser, mobile-optimized Ideal for: Individual new or mid-level agents and smaller brokerages. Top selling points: Easy integration of mortgage partners Agent Intelligence […]

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