Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

3 elements your listings can’t survive without

06/24/2016

Download PDF

Online property listings are the first step in almost every real estate sale these days, so it is crucial that yours be in great shape. Attracting buyers with listings can be a challenge for many real estate agents, but if you keep these three things in mind, it’s easy to use them effectively.

1. Don’t be afraid to stand out

One of the biggest mistakes I see in real estate listings is lack of personality. These listings are there to grab people’s attention and get them interested in buying your property. It is hard to do that with bland messaging.

Make your listings unique by adding your own voice and perspective on the property’s features. If you think the backyard is great for pool parties or that the location is in a cozy neighborhood, put that in the listing.

If you think the house would be a great place to raise a family, put that in there, too. Anything you can add that helps readers picture themselves in the property is a good thing.

Make your listings unique by adding your own voice and perspective on the property’s features.

Click To Tweet

Drone Photography

Aerial Photography by Dallas Air Photos

2. Use eye-catching photography

This is, in my opinion, the single biggest factor in persuading homebuyers to call about a property. You can have great copy, and a great property, but if you do not have good photography, homebuyers will hesitate to schedule a showing.

The job of an online listing is to show off the beauty and selling points of a property. The last thing you want is a smartphone picture sullying your listing.

Interior shots are a must, but it’s usually the classic exterior “front door” shot that draws buyers in — so you have to get that one right.

Good exterior photographs will include as many of the property’s selling points as possible.

3. Write engaging copy

After your stunning photographs bring people into your listing, use well-written copy to convince them to schedule a showing. The best-written articles seem to find the perfect balance between detailed and focused. They include more information where it matters but are concise enough to keep the listing from overwhelming the reader with information.

The best-written articles seem to find the perfect balance between detailed and focused.

Click To Tweet

Try to put yourself in the shoes of someone who would buy your property and imagine what would be most important to you. If you are selling a multi-million dollar home, emphasize the name-brand appliances and updated hardwood flooring.

If you are selling a mid-range home, talk about the new fence and comfortable neighborhood. Use descriptive words where appropriate, but try not to overdo them.

Last, but not least, please do not be cheesy. There are way too many agents out there using all-caps and writing headlines that sound more like clickbait than a real estate listing.

It’s not necessary to resort to such tactics. If you keep your listings clean and simple and make the best details easy for readers to find, your listings will be much more effective.

Use descriptive words appropriately, but try not to overdo them, and cut the cheese ball prose.

Click To Tweet

Chris Stoddart is the co-founder of HiFly Photography. Follow him on Instagram.

Email Chris Stoddart.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • When a second home becomes a first home: helping buyers make the switch

    For many luxury buyers, a dream home is within reach — in fact, they might already own one. As hom...

  • Switcher Studio brings easy, broadcast-level video production to the iPhone

    September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketin...

  • Looking for a simple solution to social media? Try PropertySimple

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Furnished or unfurnished? 3 agents weigh in

    When putting a property on the market, a seller has a variety of options: list the home fully furnis...

  • Want video landing pages in a snap? Real Estate Shows might be for you

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Renovation-averse buyer? We have tips for that

    Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are optin...

  • Openhouse Live makes Matterport tours a group event

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Rethinking home: How buyers are reprioritizing amenities

    Among all the shifts that have happened this year, the fact that businesses rely on a distributed wo...

  • Not good at arranging throw pillows? Good thing there’s Stagerie

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The Instagram playbook: how to make your listings stand out in the age of visuals

    When today’s emerging affluent consumer wants to curate a gallery of their lives through video and...

September 2020
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
282930  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...