Facebook ads are proving to be extremely beneficial to our real estate clients. They’re highly visual, which gives users the ability to really engage with property listings that are relevant to them. If you’re thinking about starting a campaign on Facebook to promote your listing(s), be sure to watch the video above. It walks you through some of the advanced Facebook tactics that we use to drum up leads for brokerages. Here are the highlights: 1. Only use the best photos you have Be selective. Don’t add every photo of your listing to a Facebook ad. Your goal is to get a minimum of four beautiful photos in a post before boosting it. Use an app like Aviary (by Adobe) to edit your photos, and add a bit of pop to your listing. 2. Use lead generation forms These can be on your website or specific to the ad you’re showing. It’s a great way to generate more interest and capture some information on your audience. Show off a few of the features of your property, but don’t give e…
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