Experienced real estate agents will tell you that they are far better at some activities in their daily work than they are at others. Many will readily admit that they can pinpoint exactly which activities net them the most reward, and which would be more efficiently accomplished by an assistant. It is often the case that they should be with clients and prospects in person as much as possible. Indeed, most agents are at their highest productivity when they are generating new business through face-to-face communication, negotiating terms between a buyer and seller, or performing a skill in the prospecting and marketing arena for which they are particularly suited. That is, agents and entrepreneurs need to leverage their time, delegate low level tasks and focus on their core competencies to earn their highest “dollar per hour” rate and prevent their productivity from being sapped without measurable gain. From theory to practice However, it’s in moving from the theoretical to…
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