The power of words becomes evident when it comes to writing real estate descriptions. Many think that posting breathtaking pictures alone will do the trick to attract potential buyers. Good photos will help attract clicks, but then what? What’s going to sell the potential buyer on visiting, and potentially buying, your listing? That’s where a compelling listing description comes in play. In this article, we’ll discuss how to write descriptions that draw attention. 1. Use words that sell In every industry, there are compelling words that are used to attract clients. Real estate is no different when it comes to this. Some terms are a complete no-no to use, such as “needs paint,” “tiny,” “no parking available,” etc. They tend to be a total turn off. Here are a few examples of better descriptive terms: Natural light (this works all the time) Spacious (everybody loves space) Landscaped (yards are an attractive quality) Master ensuite (this is a desirable featur…
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