Although you might think that auditing a brokerage brand is the most difficult, it’s actually a team’s brand that provides the greatest challenge. A team can grow quickly, and it can even be bigger than its brokerage firm, but yet it remains bound. It’s a fine line to walk. Below you’ll find seven steps to audit your real estate team’s brand, which will help you decide if your marketing approach needs an update. Team branding must evolve Successful teams typically start small, but can grow quite quickly. Let’s take a look at one of the biggest teams in real estate, Mark Spain Real Estate. When the team first started, it had a very amateur brand. However, it has since been tweaked and enhanced to evolve into a very clean, modern brand that is closely tied to that of its brokerage, Keller Williams. It’s obvious that the new branding and logo is much more in line with the team’s offerings and demographic, plus it is much more professional than the original look….
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