Imagine a real estate brokerage where the management’s focus is truly 100 percent on its agents. Where real estate agents are the customers. Instead of focusing on the next recruit, sales meeting or metric, the brokerage’s management takes the time to pay attention to what’s in the house versus what’s outside of it. Agents are more than just agent a number with a sales volume attached to their name. Which raises the question: do brokerages really know the agents who choose to hang their license with them? Notice I said choose. Where agents decide to place their license is a choice, and agents have many companies to choose from. When agents hang their license, they are choosing to not only make money for themselves but also for the brokerage that they are affiliating with. Although obvious, it’s easy to forget: agents are the lifeblood of any brokerage, and without them, the brokerage ceases to exist. Below is my opinion of what leadership at a brokerage level woul…
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