As the author of four best-selling business books and the co-owner of UnMarketing, Scott Stratten knows a thing or two about embracing disruption. His clients have included PepsiCo, Saks Fifth Avenue, IBM, Microsoft and Cirque du Soleil — and the viral marketing videos he helped them create have been viewed over 60 million times. On […]
Reposted with permission from Matt Bonelli (5 reasons you should or should not become a Realtor). Thinking about a career as a Realtor? You’re crazy! Or are you? Here are five reasons you should avoid becoming a Realtor. They happen to be the same reasons you might fall in love with the field. Which side are you […]
We’ll add more market news briefs throughout the day. Check back to read the latest. CoreLogic’s National Foreclosure Report: March 2017 2.6 percent of all mortgages were in serious delinquency (90+ days past due and in foreclosure) in December 2016. This represents about 1 million homes. The peak serious delinquency involved 3.7 million homes in […]
Are you a new real estate agent looking for lead generation tactics proven to produce prospects and clients?To help get you off on the right foot, here are four you can put into action right away.Experiment with the following techniques to determine what works best for you.And remember, you will only be successful with lead generation […]
Reposted with permission from Greg Robertson. //www.inman.com/wp-content/uploads/2017/02/02-The-Beauty-of-Automation-Listin.mp3 When agents are responsible for conceptualizing and creating their marketing materials (and distributing them), is it any wonder that sometimes design gets eschewed in favor of nurturing prospects, following up on leads, and closing deals? “Real estate agents get a bad rap that way,” says Renwick Congdon, CEO and […]
Buzz about real estate video marketing is everywhere. Almost every marketing-oriented session at Inman Connect New York mentioned it. And there’s a good reason for this: an overwhelming number of statistics point to video’s effectiveness as a marketing tool. That holds true whether you’re trying to win listings, sell homes or build your brand. If […]
Take the average real estate transaction and then imagine an exquisitely tricky minefield — that’s the situation that many buyers in the Big Apple are up against.Despite real estate apps galore, no magic bullet exists for putting together a successful offer on a Manhattan housing cooperative unit, for example, something that anyone who has been […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average […]
Many agents I meet don’t have a large budget for marketing (traditional or online). A lot are either new agents, or not as successful as they would like to be — yet. Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. Here’s […]
More and more real estate agents are integrating video into their marketing campaigns. Go to just about any real estate conference *cough* Inman Connect *cough* or talk to any marketing guru, and you’ll hear that video is the new black, when it comes to promoting both listings and the agents trying to sell them.You’ll hear about […]
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