Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

How to increase your digital footprint in real estate without breaking the bank

03/13/2017

Download PDF

Many agents I meet don’t have a large budget for marketing (traditional or online). A lot are either new agents, or not as successful as they would like to be — yet.

Free traditional marketing options are hard to come by, though some do exist, but there are quite a few free-to-cheap opportunities for online marketing. Here’s how to start:

Start with social

Building profile and business pages on Facebook, Instagram, Twitter, LinkedIn and Snapchat is free. And while you may not be an avid user of each network, you can start to spread the identity of your agency by creating pages and posting from time-to-time.

There are even free tools that will allow you to post to several accounts from one platform.

For instance, with Buffer’s free version, you can schedule posts to Facebook, LinkedIn, Twitter, Google Plus and Instagram from the same account using a single login.

With Hootsuite’s free version, you can schedule posts to up to three social media networks.

The paid versions of these publishing tools will typically give you more functionality and allow you to post to more social platforms.

From a marketing perspective, most of these social profiles won’t do you much good unless you have a healthy following.

You can pay to build an audience for these pages, but you really don’t have to.

One way to gain followers is to simply follow someone or like their page. In many cases, people will reciprocate.

Then go local

In real estate, local search is crucial. Your company can show up for local search queries organically in several ways.

The first is called Google’s Local Pack, aka the three companies that show up under the top ad section, and is accompanied by a map showing your location and phone number.

Google Maps is another option. Both the Google Local Pack and Google Maps use data from your Google My Business page.

If you don’t currently have a Google My Business page, then you should build one ASAP. Follow this link to get started.

In addition to a Google My Business page, you’ll want to create a Bing Places page.

Top it off with advertising

Having an ad footprint on search, display or social networks doesn’t have to cost you a ton of money.

Search ads show up when you type “homes for sale in Prescott, AZ,” into Google; display ads show up on the websites you’re surfing; and social ads are the ones you see on social networks.

This is commonly referred to as pay-per-click advertising.

Here are a couple ways to save:

1. Target a hyperlocal area, and make the ad copy specific to the area you’re targeting.  

Here’s a do’s and don’ts example: Dont TargetDo Target

Targeting all of Phoenix will require a much larger budget than targeting Central City, a neighborhood. Here’s another example:

2. Set up a retargeting campaign.

Retargeting campaigns show ads to people who have already been to your website or social media page, and the cost-per-click is very low.

I’m a firm believer that increasing your digital footprint is important to successfully market your business online and generate more leads.

Taking these simple and cheap steps can help you start to increase the footprint of your company and gain the exposure you need to succeed.

Michael Johnson is the founder of Crown Listings. You can follow him on Twitteror Linkedin.

Email Michael Johnson.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • When a second home becomes a first home: helping buyers make the switch

    For many luxury buyers, a dream home is within reach — in fact, they might already own one. As hom...

  • Switcher Studio brings easy, broadcast-level video production to the iPhone

    September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketin...

  • Looking for a simple solution to social media? Try PropertySimple

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Furnished or unfurnished? 3 agents weigh in

    When putting a property on the market, a seller has a variety of options: list the home fully furnis...

  • Want video landing pages in a snap? Real Estate Shows might be for you

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Renovation-averse buyer? We have tips for that

    Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are optin...

  • Openhouse Live makes Matterport tours a group event

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Rethinking home: How buyers are reprioritizing amenities

    Among all the shifts that have happened this year, the fact that businesses rely on a distributed wo...

  • Not good at arranging throw pillows? Good thing there’s Stagerie

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The Instagram playbook: how to make your listings stand out in the age of visuals

    When today’s emerging affluent consumer wants to curate a gallery of their lives through video and...

September 2020
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
282930  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...