LAS VEGAS — “In the old days, it used to be that we were the controllers of the interrupt,” said Matthew Ferrara on stage in a session at One21, Century 21’s conference.”We could make a sign, a TV ad, a radio ad, even a postcard in the mailbox, and we could interrupt their brains.”Matthew FerraraOh, […]
LAS VEGAS — “With all of my objection handlers, it’s really about educating the consumer,” said Anne M. Rubin at a session at One21, Century 21’s conference. “It’s not about giving them what they want.”She offered 21 common objections that potential clients might offer up, along with responses for each of them.1. We’re not ready […]
If you think you know your luxury buyer, think again.New findings by Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World (LeadingRE) and its research partner, YouGov, separated luxury buyers into three tiers in the report, The Affluent Homebuyer: A Quest For Meaning.And it showed that each group differed in […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average […]
How often have you considered the ways real estate branding and marketing could help make your real estate business more profitable? In this post, we’ll take a look at real estate branding and how you can establish an effective brand to make more money. Established author, successful entrepreneur and fellow podcast host Seth Price sat […]
I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.”Last month, I closed on a $220,000-plus sale where my client found me on Instagram. No, we didn’t know each other previously — nor did we even run in the same […]
Picture it, Sicily 19 … oops! The suburbs, 2017.A bride-to-be is frantically searching for a wedding cake baker.She hears one vendor complain about his job orders (e.g., “they can’t make up their minds;” “they want too much;” “I’m driving all over trying to find the ingredients”). The first vendor unashamedly and openly vents his frustrations […]
We’ve talked about reasons to go paperless and the first steps to getting there. So your transactions, calendars and to-do lists should now be in the cloud. Yet you continue to generate and use paper in a host of other ways: taking notes, making lists, preparing presentations, maintaining “idea files” and plenty more. Getting control of […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Ingage by ScrollMotion is interactive presentation software for iPads. Platforms: iOS Ideal for: Agents looking to improve their listing presentation; those who hold a lot of open houses Top selling pointsReady-to-go templates Integration of video Web-ready […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeSelfe RE is a home energy analysis app that allows agents to brand an array of reports and energy usage profiles. Platforms: iOS, Android Ideal for: All agents and teams; those who specialize in green homes […]
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