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3 reasons to incorporate video into your marketing today

We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you’ll find the story of how a “little video” turned out to be not so little at all. Big decisions, doubts, goals, costs and time questions were suddenly up for discussion. We’ll […]

Agents and brokers at risk of lawsuits over website accessibility

At the National Association of Realtors midyear conference in May, MLS CEO Shelley Specchio stood up in a crowd of hundreds of fellow MLS executives and announced that one of her members had filed a charge of disability discrimination against her multiple listing service, Northern Nevada Regional MLS. Specchio spoke during a session on website […]

Daily market update: June 29, 2016

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio   Home equity rates: Average Home Equity Loan Bank Rates by State | Credio […]

Find the perfect tools, systems and technologies at Connect

Inman Connect in San Francisco, August 2 through 5, has nearly 200 speakers, 75 sessions and 20 hours of networking. We bring in a stellar list of outsiders who know very little about real estate — but they know lots about the rest of the world and will share their thoughts on the latest trends, […]

How have Houston rents changed since 1980?

With rents rising in cities and states across the U.S., many renters struggle with affordability. In Miami, Los Angeles and Orlando, for example, more than 55 percent of renters were cost-burdened in 2014, spending more than 30 percent of their income on rent. Rents have moderated recently in expensive metros like San Francisco and New York […]

Mapping out the best and worst cities for retirees

The thought of retirees moving to states filled with sunshine after kids move out and the house gets empty is a common one — but not everyone is built for California or Florida. Yes, both states remain popular destinations for the 55-plus crowd, but according to a recent report from Bankrate.com, some of the best places to […]

Want to see the brokerage of the future? Think soap

The real estate industry finds itself at a branding crossroads. The traditional franchise template has turned sour. Many agents find the usual “personality-branded” approach of independent brokerages not that helpful to their businesses. In too many instances, an agent’s choice in brokerage affiliation is one between the lesser of two neutrals, neither of which speaks […]

Blame uninspiring home sales on low inventory, CAR says

Lack of inventory, both affordable and overall, remains an issue for California homebuyers, and price continues to climb in response. For the second straight month, median home price grew above $500,000 while California home sales dropped annually, according to the California Association of Realtors’ (CAR) statewide report. Sales of single-family detached properties dropped by 3.2 percent year-over-year. The […]

Realtor membership: What true loyalty demands

Last week, I provided thoughts on why some Realtors believe that their dues are in essence a forced “tax” on real estate professionals either because their MLS requires Realtor membership or because their broker requires it as a result of the National Association of Realtor’s broker-centric dues billing policy. The many thoughtful comments to that […]

Freddie’s follies: How to predict the future of mortgage rates

I tell clients that I’m much more comfortable predicting the past than the future. But there’s one financial spot in which you can do both! Freddie Mac in 1971 began a mortgage-rate survey upon which we all rely for historical reference. No other survey goes back so far, and the media report Freddie’s findings religiously […]

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