Building your online identity is crucial to your success as an agent, and an important part of a healthy online presence is creating and maintaining a professional blog. A blog is an ideal way to showcase your industry knowledge, and it allows you to connect with the public via your website, generating leads and future […]
If you’re browsing a store with no clear objective in mind, it can be annoying when a salesperson asks you questions. “However, when you go in and you have a need … and you have to purchase a very specific product,” that salesperson can be a “godsend,” said Craig McClelland, chief operating officer at Atlanta, Georgia-based […]
Autumn is a season of change. Summer fades fast, temperatures fall and homeowners are faced with new challenges and opportunities. Many agents send annual clean-up reminders, but there are other opportunities for meaningful engagement. Meet the season by changing up your standard engagement strategy. Below is a list of three thoughtful ways real estate agents […]
Picture this: You’re driving around one day. The sun is shining, and you’re enjoying life. Then, as you pass by a client’s home, you notice a “for sale” sign — from a competing real estate agent. It can feel like a punch in your gut. You have to glance back in your rearview mirror again […]
Whether you hire a marketing agency, freelance talent or design in-house, it’s crucial to have a clear understanding of what makes a logo OK versus extraordinary. A logo is the first impression prospects get of your company, and it represents the most excellent source of sustained recognizability for your brand. The importance of a brilliant […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Last week’s article about ZipTours, a service that provides lockbox access for buyers to tour listings without an agent physically present, stirred up quite the debate about the role of agents in today’s quickly evolving industry. Combing […]
Inman is interviewing independent brokers. Here’s Erica Simpson, broker-in-charge at Erica Homes. Why do you stay independent when there are so many great franchises to join? Our business model is quite different. We don’t just train. We add the application piece of the training. Real-life situations, live training calls and more. When did you decide to […]
Read, “How to tap into the next big ‘boomer’ wave: Part 1.” As the boomers face “empty-nest syndrome” and retirement, they’re shedding their big family houses for a low-maintenance, lock-and-leave lifestyle, often in a warmer climate. Tapping into this trend can provide you with a lucrative business niche for many years to come. What will […]
Check Inman every day for the daily version of this market roundup. Weekly mortgage rates: Powered by MortgageCalculator.org Powered by MortgageCalculator.org Thursday, Oct. 8: RealtyTrac’s U.S. Zombie Foreclosure and Vacant Property Report: A “zombie foreclosure†happens when a homeowner moves out of the home after foreclosure proceedings have started, but then the foreclosure is held […]
Who got hired or promoted this week? Here’s our weekly rundown, in chronological order. We missed you last week! October 2 Alon Chaver Alon Chaver has joined the Estateya Advisory Board. “We are confident that bringing Alon on board is a game changer for Estateya both in terms of team management and our near-future plans for […]
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COVERAGE AREA: Atascosa, Bandera, Bexar, Chambers, Comal, De Witt, Dimmit, Frio, Gonzales, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Wilson, Webb, Zavala, Zapata
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