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REAL ESTATE

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Say hello to ‘Millie,’ a new AI assistant for property managers, tenants

Whether it’s explaining trash disposal, providing lease information or coordinating a visit by a plumber, communicating with tenants costs time and money for property managers and landlords. Source: click here

‘Survival of the fittest’: Real estate pros predict far fewer agents

There are more than a million agents in the U.S. right now, but if some of the industry’s leaders are right, that number is poised to get much smaller. Source: click here

Keller Williams wants to copy Redfin’s tech

Keller Williams has famously declared itself a “technology company” and is investing heavily in software, but it turns out that the firm has an even more specific goal in mind: It wants to be Redfin. Source: click here

Compass doesn’t care if it builds or buys its technology: Reffkin

A month and a half after Compass surprised the real estate industry by snatching up CRM maker Contactually, Robert Reffkin said he doesn’t care if his company builds or buys its technology. Source: click here

The latest on the fight over independent contractor status

There are at least three other cases currently pending before the California Labor Commissioner (Department of Labor Standards Enforcement) that offer a simultaneous threat to independent contractor status. Don’t despair yet — there might be sunshine on the horizon. Source: click here

Introverted? 4 tips for marketing without picking up the phone

From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Source: click here

Dear Marketing Mastermind: How can media make you the go-to local expert?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves. Source: click here

74% of renters would forgo medical care to make rent

An online survey conducted by Wakefield Research — said to be the first to examine the link between high rents and the ability to pay medical bills — found that more than half of all renters delay seeking medical care because they can’t afford it after paying such high rental costs. Source: click here

The average homeowner spends $21,000 just to sell a home: Zillow

Selling a home will set the average homeowner back $20,851 — most of it in taxes and agent commissions. A new analysis by Zillow and Thumbtack, an online home improvement marketplace, reveals that more than two-thirds of those costs, or $14,281, go toward transfer and sales taxes as well as agent commissions, according to the […]

Get tongue-tied when making videos? Try Teleprompt.me

Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Source: click here

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