Seventy-eight percent of U.S. internet consumers have said that a brand that provides them with personalized content will have a much greater chance at winning their business. This is just one of the facts that eXp Realty’s Scott Petronis and CoreLogic’s Lucie Fortier shared onstage at Inman Connect New York. Source: click here
Reposted with permission from J Phillip Faranda. Yesterday, the housing world was rocked when Zillow announced that their CEO of 10 years, Spencer Rascoff, would be stepping aside and that co-founder and original CEO Rich Barton would be taking over again. I, of course, have thoughts — so does the rest of the housing world, […]
Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good. Source: click here
The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their desktops. Source: click here
The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their desktops. Source: click here
What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York. Source: click here
Michael Jackson’s storied but infamous Neverland Ranch has returned to the market — with a $69 million price cut curiously timed just weeks after a lawsuit filed by the King of Pop’s estate against HBO and it’s upcoming Finding Neverland documentary. Neverland Ranch, which has since been rebranded as Sycamore Valley Ranch, is now available for purchase […]
In this Inman Connect New York panel, hear from Compass California President Mark McLaughlin, who led the acquisition of Pacific Union International by Compass last year, as well as immoviewer North America’s Jeff Turner and ERA Franchise Systems’ Simon Chen about how the market shift is causing business owners to rethink their strategies. Source: click […]
The Houston Association of Realtors (HAR) and North Texas Real Estate Information Systems (NTREIS) announced Wednesday that its pro-level iOS and Android app will now be available at no additional cost to 38,000 more subscribers of its MLS, making the total potential number of users above 73,000. Source: click here
Get a down-and-dirty look at the must-have equipment and techniques agents need to make stellar video content for less than your monthly coffee budget from Coldwell Banker’s Gustavo Gonzalez. Source: click here
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