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Finding the perfect home for an unconventional client

Have you ever had a client request the highest, most panoramic property in the area so they can maximize natural light for their world-class art collection? Or perhaps you’ve worked with a pro athlete, and they wanted an indoor basketball court beside the open-concept kitchen-living room. I’ve had both scenarios in my time as an […]

Showing app Entro has potential — but should address agent safety

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Entro is an app for homebuyers to find agents for on-demand showings. Platforms: iOS Ideal for: Agents, new agents looking to build database and teams Top selling points: Good source for leads Easy to control on/off […]

Dreaming of your brokerage being on the big screen? Try ITESMEDIA

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ITESMEDIA offers digital signage for retail real estate offices and back-office productivity. Platforms: Browser, tablets, touch screens Ideal for: Retail storefront brokerages, team offices, brokers who incentivize competition Top selling points: Unique form of marketing Multiple […]

Virtual tour success stories: How 4 agents used visuals to make the sale

Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past year has shown that the answer is sometimes an emphatic yes—but it takes a dedicated agent to make the sale possible. Here, four real estate professionals share their firsthand experience closing with clients that had never physically set […]

Streamline new agent engagement with Guru Solutions

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Guru Solutions is a real estate software development company for back-office systems. Platforms: browser Ideal for: brokers, team leaders, office admins Top selling points: Improves recruiting Dynamic forms automation 12-month internal follow-up Provides competitive advantage Integrates […]

Get close-up ready: 7 keys to a successful virtual home tour

Virtual home tours have quickly become one of the best tools in the luxury agent’s kit. With buyers viewing properties digitally before deciding to visit them in-person, virtual home tours provide an invaluable first touchpoint that can lead to a walkthrough—or a purchase. Virtual tours generally encompass any agent-led walkthrough of the home that is […]

ProperSign is another step toward fully digital transactions

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ProperSign is a remote real estate transaction closing solution. Platforms: Browser, iPad Ideal for: Title companies, all agents and parties to closing activities Top selling points: Remote online notarization Consumer-friendly UX Scheduling tools Dynamic knowledge-based authentication Top […]

The 8 mistakes to avoid when designing a virtual home tour

Now more than ever, virtual home tours are an invaluable asset for agents looking to educate and inspire their buyers. Whether filmed live or pre-recorded, video tours need to be high-quality and captivating in order for the property itself to shine through. Engaging buyers at a distance is an art form. But without practice, these […]

Real Grader helps keep agents’ online reputation on track

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Grader is a service for improving and building an agent’s online reputation and brand identity. Platforms: Browser, mobile Ideal for: All agents and brokerages Top selling points: Emphasis on Google Business Profiles Monthly coaching calls […]

ClosingLock aims to lock down wire fraud

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ClosingLock is a wire fraud prevention software for real estate transactions. Platforms: Browser, mobile-optimized Ideal for: Title companies, all agents and parties to closing activities Top selling points: No account setup required. Multi-factor authentication. Quick connection […]

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