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Zillow: Our iBuyer offers are nearly the same as traditional offers

A year and a half after Zillow began buying houses with cash, the online real estate giant says that its instant iBuyer offers are nearly the same as what sellers can get on the open market. Source: click here

Agentology rebrands as ‘Verse,’ branches out beyond real estate

The company will now field and vet leads for companies in sectors such as education and insurance as well as real estate. Source: click here

WATCH: How to tailor your social media to your customers

Succeeding at social media means knowing who your customer is, and going where they are. That was one of the key takeaways from a Q&A session at Inman Luxury Connect with four experts. Source: click here

HomeLight nabs $109M in new funding round

Real estate referral and transaction management startup HomeLight announced Tuesday it’s raised $109 million in new financing. The company plans to use the money to build out its closing services and home loans business. Source: click here

Compass makes major changes to its stock option program

The company is shifting from offering equity stock options to restricted stock units, which are typically viewed as a tactic deployed to keep the talent it recruits. Source: click here

Lesson Learned: Never judge a book by its cover

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, pioneering NYC broker Ted Karagannis of Warburg Realty explains why keeping an open mind and letting the client take the lead can pay big dividends. Source: click […]

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Source: click here

Best real estate lead generation strategy for a changing industry

Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Even successful, long-term professionals have more questions than ever before. The single biggest change happening in the industry is the […]

Communication tools for every stage of your sales cycle

Communication is key to attracting new clients, showing properties, coordinating sales, and closing deals. While there is no shortage of communication channels built for the desktop, there’s a new class of mobile tools for anyone whose phone is their office. That’s why more and more agents and brokers are turning to an innovative, yet simple, […]

The emerging luxury consumer is different. Here’s what you need to know

The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Miguel Espinoza, Luxury Agent, ONE Sotheby’s International Realty Their collective impact is made even more notable as baby boomer and Generation X […]

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