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5 text messages to restart a conversation with clients

How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication. Source: click here

Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through […]

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams. […]

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” – Leroy Hood It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. But real estate is fraught with tiny details that demand constant attention, and where a big […]

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.” They will have a lot of power in shaping […]

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients through sincere, authentic interactions. For Ingrid Hart, sales associate at Prominent Properties […]

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office. Sure, you’ll come in for a […]

Trump Organization contemplates selling Washington hotel

Amid ethics complaints and accusations of unfair profit, the Trump Organization announced that it is considering selling the leasing rights to its Washington, D.C. hotel. The luxury hotel is located in a 121-year-old Old Post Office Pavilion building and is just a 15-minute walk from the White House. The Trump Organization does not own the […]

Austin MLS comes out against NAR’s proposed pocket listing rule

The Austin Board of Realtors, which includes over 13,000 members in central Texas and operates its own multiple listing service, has come out against a proposed pocket listing ban and suggested that as currently envisioned the proposal is “not pro-consumer.” Source: click here

Millennials are 13 times more likely to buy a haunted house

Millennials are 13 times more likely than baby boomers to purchase a haunted house, according to a survey of 1,000 Americans released by Clever Real Estate. Although millennials are more likely to believe in the supernatural, the brokerage says that’s not the reason why this generation is willing to share their space with a ghost […]

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