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Realogy teams with AARP to launch reward platform for seniors

The new cash-back rewards platform is another way for the company to generate leads for its agents. Source: click here

A vendor’s roadmap to reach agents and brokers

Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit the channel. The same is true for vendors who offer solutions and products for […]

‘We’re not flipping’: Zillow CEO reveals impetus behind his iBuyer

“If anyone thinks Zillow is doing Zillow Offers to make money on home price appreciation, they’re wrong,” Rich Barton told the audience at Zillow’s Unlock event Monday. Source: click here

Home insurance marketplace Young Alfred nabs $10M

Young Alfred, a home insurance marketplace, has added $10 million in fuel to its tank. The company, which announced a Series A funding round Oct. 25, touts the “most advanced home insurance shopping platform.” Source: click here

8 out of 10 consumers prefer to close transactions in person

A new survey from Solidifi, a title and mortgage services provider, found that eight out of 10 consumers would prefer to close a transaction in person. The result suggests that it might be a while before “e-closings” become the norm, if ever. Source: click here

VIDEO: The 3 qualities every luxury agent must have

To kick off Luxury Connect, Brad Inman told the audience: “In an uncertain time, you’re never more needed. When people are uncertain, they need really good advice.” Here’s how you can be prepared to give that advice. Source: click here

Luxury homeowners are getting a rise out of ‘hillavators’

Expansive, one-of-a-kind views are a significant selling point for luxury homes, often garnering bids that are 30 to 50 percent more than the asking price. But a killer view can come at the expense of accessibility, with homeowners having to climb steep flights of stairs or traverse winding driveways to take full advantage of their estate. […]

Zillow CMO: ‘We need to change the way we work together’

Aimee Johnson, Zillow’s chief marketing officer, says the real estate journey isn’t linear and the industry needs to work together to make it more joyful for consumers. Source: click here

Zillow president: ‘Change is going to be driven by consumers’

Greg Schwartz, president of media and marketplaces at Zillow, highlighted three critical changes the industry must make to service customers better. Source: click here

New report slams agents for lack of transparency around commissions

The Consumer Federation of America has released another scathing report about the real estate industry, this time focusing on an alleged lack of transparency regarding agent commissions and commission splits. Released on Monday, the report is based on a survey of 2,000 Americans, as well as conversations with 200 agents located in 20 metros and […]

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