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Auctions are the luxury agent’s secret weapon

Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Source: click here

Real estate big wigs don’t want to be ‘treated like children’ by MLSs

Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Source: click here

Rent-to-own startup ZeroDown valued at $150M

ZeroDown, a San Francisco-based rent-to-buy startup, has clinched a $150 million valuation, TechCrunch reports. In exchange for a $10,000 fee, ZeroDown will buy a home on behalf of a renter. The renter then moves in and pays a monthly bill to ZeroDown that essentially includes funds for a future down payment. Rather than accumulate in a […]

CRMLS strikes a deal with BoxMLS to offer open platform

California Regional Multiple Listing Service announced Thursday it struck a deal with real estate startup BoxMLS to grant its more than 98,000 agents access to modern MLS search tools, branded MLS-compliant virtual office websites and branded mobile apps. Source: click here

Here’s how to get your listings in the news

Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Source: click here

Succeeding in luxury means consistently investing in yourself

When Branden Williams started out in real estate, he had no money, a single suit and no experience. Today, Branden and his wife, Rayni, work in the highly exclusive Trousdale Estates area of Beverly Hills. At Inman Luxury Connect Thursday, the power couple explained that one of the keys to their success was consistently investing […]

Young new-money buyers find agents on blogs and Yelp

Younger buyers who have made fortunes in technology have brought a complete “180 on the infrastructure of what our business is made up,” Compass agent and “Listing Impossible” star Aaron Kirman argued during Luxury Connect. Source: click here

Kleard and Adwerx partner to target unrepresented buyers

Kleard, a solution for ensuring the identity of prospective buyers at showings and open houses, has partnered with digital advertising company Adwerx to target unrepresented homeshoppers with online campaigns. Adwerx was one of the first companies to introduce online advertising and retargeting technology to the real estate industry, allowing agents to launch listing-awareness and brand-building […]

Your first 2 years as an agent are when you’ll either sink or swim

So you’ve just passed your real estate salesperson’s test. Congratulations! Real estate sales can be the most rewarding journey that you’ll ever embark on — or it can also be the biggest cause of stress you can imagine. You’ve got a few upcoming decisions that might define your entire career, so pay attention closely. As […]

Iconic Bel Air estate becomes most expensive listing in America

An historic mega-mansion in Los Angeles just hit the record books as the most expensive property currently listed in the United States. The Casa Encantada, an eight-acre Bel Air estate that translates as “the Enchanted House,” could well become the most expensive home ever sold in California if an interested buyer plunks down the current […]

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