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How did the real estate franchisors stack up in 2017?

It may be surprising, with the wide array of real estate franchises and large brokerages’ growing market share, that less than half — only 43 percent — of the National Association of Realtors’ (NAR) 1.2 million members work under a franchise banner, according to the trade group’s 2017 Member Profile. That leaves the majority of Realtors […]

These luxury agents are making bank using new site for pocket listings

James Harris remembers being fed up with school and launching his real estate career at the tender age of 16. The Londoner persuaded his mother’s friend to take a headshot of him in a shirt, tie and blazer. (No employer would be able to tell that he was still donning his favorite track pants.) But […]

How I attacked real estate tech space and won

Starting a business in the real estate-related tech space is no mean feat, but we’re about to introduce you to five entrepreneurs who made it happen. Moderator Constance Freedman (Moderne Ventures) and the speaker panel (Avi Gupta of SmartZip, Zvi Band of Contactually, AdaPia d’Errico of AlphaFlow, Conor McCluskey of BombBomb and Matt Humphrey of […]

9 ways to maximize your Facebook real estate marketing

When Colorado real estate agent Mor Zucker was planning her social media strategy, she knew she wanted to write something that she would want to read and share. So she created lifestyle blog The Denver Ear, where she posts about things to do in Denver and pushes those posts to Facebook. “I don’t write about […]

What exactly are venture capitalists looking for?

The team, burn rates, cash flow, efficiency in the market — these are all things venture capitalists (VCs) look at when separating the good deals from the bad. Moderator Constance Freedman (Moderne Ventures) and the session panel (Dave Garland of Second Century Ventures, Rich Boyle of Canaan Partners, Colleen Poynton of Core Innovation Capital, Angela […]

Is the MLS the ultimate distribution channel or the ultimate bureaucracy?

“The MLS … it’s the most amazing distribution channel ever. It’s so obvious, right? From the outside it seems so obvious, and yet it doesn’t always work … so, why is this?” That’s what moderator Marilyn Wilson (Wav Group) asked on stage at Inman Connect San Francisco earlier this year. Listen in to hear the […]

Taking control of MLS data protection and distribution

Is it possible to identify the entities who steal and redistribute MLS data? How can the mass of MLS data be better managed and, perhaps, watermarked to prevent it from getting into the wrong hands? What are the best ways for third parties to protect the data on behalf of the broker while still creating […]

How to prevent a client’s family from sabotaging your real estate transaction

There’s nothing worse than showing an awesome family 20 homes and having them find their dream home, only to have a relative parachute in like some evil saboteur, drop a bomb and blow it all up. Let’s be honest, family members genuinely want to help with real estate transactions but often cause problems. On top […]

The do’s and don’ts of social media for real estate

If you’re one of the thousands of people who shared my q-and-a with Claudine Ellis earlier this year, or if you became a fan after watching her at Inman Connect San Francisco, you’ll be glad to know that I decided to check in with her as we close out the year. After all, for many of […]

EatNgage will coordinate your online conferences, food and all

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. EatNgage is a marketing tool based around scheduling virtual lunch meetings with clients and prospects. Platforms: Browser; mobile optimized Ideal for: Agents who specialize in relocation; geographically diverse teams; coaches; team leads Top selling points Easy […]

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